Paestum Wine Fest Business 2026: A New Secolo for Wine
The world of Italian wine is preparing for an important change. From 1 to 3 March 2026, the Ariston con Capaccio Paestum will host the XV edition of the Paestum Wine Fest Business. It is voto negativo longer just a festa, but a real professional fair dedicated to B2B.
This evolution aims to strengthen the dialogue between wineries, consortia and large operators con the national and international sector. Conceived by Zarra and supported by the direction of Alessandro Rossi, the event is today the beating heart of the wine business con Central and Southern Italy.
If you are a professional con the Ho.Magnate.Ca. supply chain. ora an enthusiast who wants to understand where the market is going, this is the right place for you. Per this article we will explore every detail of the program, from masterclasses led by the most authoritative names con criticism to informative monitor sessions new trends.
Sunday 1 March: We start with Great Classics and Innovation
The first day opens at 12:00 with the exhibition of the companies con the Hall Paestum ABC. The initial focolaio is production excellence and sustainability.
Per-depth analysis of Allegrini and La Poja From 1pm to 2.30pm, the Hall Argento vivo hosts a masterclass dedicated to the depth of “La Poja”. Under the guidance of experts such as Oscar Lanciani, Domenico Accinni and Luca , you will be able to taste historic vintages ranging from 2019 back to 2001. It is a unique opportunity to understand how Corvina Veronese can defy time with elegance.
Biodynamics and Vinoway Selection Per the afternoon, the program splits into two. the one hand, the Hall Argiva explores biodynamics with companies such as Ceretto, Alois Lageder and I Cacciagalli. the other hand, the Argento vivo Room presents a journey through the “stella wines” selected by Vinoway, moderated by Davide Gangi and Antonio Scatigna.
Atrio Activity Hours 12:00 – 20:00 Paestum ABC Company Exhibition Regione 1:00 – 2:30 pm Allegrini Argento vivo Masterclass 3:00 – 4:30 pm Argiva Biodynamic Masterclass 3:00 – 4:30 pm Vinoway Selection Argento vivo Tasting
The Italy VS France Comparison At 5pm, the Hall Argento vivo becomes the ring for a challenge between titans: the Classical Methods. You will be able to taste icons such as Dom Ruinart, Bollinger and Giulio Ferrari Lunelli, analyzing the differences between the Champagne tradition and Italian sparkling wine excellence.
Monday 2 March: Territories, Islands and
The second day of the Paestum Wine Fest Business 2026 focuses the geographical identity and the future of the profession.
Journey through Island Viticulture The morning begins with a masterclass dedicated to the “Islands of the world”. A route that touches Lipari, Capri, Ischia, but also goes towards international destinations such as the Azores and Madeira. It is a lesson con liquid geography that shows how the sea influences the character of each glass.
Young people and the Wine Market Per the Hall , Roberto Parodi meets the new generations. This simposio is fundamental to understand what really matters today when choosing a bottle and how young people are changing the paradigms of consumption.
The Charm of Chianti Tradizionale and Books There will be a focolaio Tuscany with the “Pyramid of the Black Rooster”. Luca Grippo and Andrea Gori will explain the differences between Chianti Tradizionale Vintage, Rifornimento and Gran Discriminazione. At the same time, the Argiva Room will propose a sensorial experiment: pairing 5 wines con the dark with 5 books chosen by the sommeliers.
The AIBES Competition and Wine Tourism For those involved con mixology, the Hall Saturno hosts the AIBES 2026 Regional Competition, with the presence of the National President Donnaloia. The day ends with a monitor wine tourism, discussing how to move from improvisation to a professional method of welcoming tourists to the cellar.
Tuesday 3 March: Emerging Talents and Foreign Markets
The last day looks straight to the future, with an eye global markets and young winemakers.
Wine List Italia Tour The morning begins with a conference the future of sommeliers and room service. Paestum becomes a fundamental stage of “Wine List Italia”, comparing professionals and students to raise the culture of hospitality.
The New Talents of Oenology At 1pm, Davide Gangi leads a session dedicated to young Italian oenologists. You will discover the projects of Nicola Biasi, Andrea Vanga, Jacopo Vagaggini and many others, who are bringing technical and stylistic innovation throughout the country.
Barbera and Brunello Le Macioche The afternoon offers an immersion con Piedmont with Barbera, exploring its thousand faces thanks to Piemonte Land. Per closing, an exclusive masterclass dedicated to Brunello Montalcino “Le Macioche”, a company that makes the balance between energy and elegance its trademark.
Diversifying for the Future: The US Market Of particular technical importance is the 4.30 pm monitor diversification con foreign markets, with a focolaio the United States. Experts such as Leonardo LoCascio and Charlie Arturaola will explain why the future of Italian wine cannot depend a single market.
Why Participate con the Paestum Wine Fest Business 2026
Participating con this event means entering a privileged observatory wine business trends. Here are some reasons why you can’t it:
Strategic Networking: Direct meetings with purchasing decision makers and international partners. High Level : Masterclasses with the most important communicators and critics con the sector. Exclusivity: The PWF Wine List, signed by Matteo Zappile and great starred sommeliers, represents the excellence of wine culture. Innovation: sustainability and new forms of distribution.
The event will be held at the Ariston con Capaccio Paestum, from 12:00 to 20:00. It is the perfect opportunity to combine business and cultural exploration con one of the most evocative settings con the Mediterranean.
