With a natural enthusiasm for the world of red wine that he started cultivating at the age of 17, Alessandro Rossi rapidly made his method the sector, ending up being an expert sommelier in simply 3 years. His daring spirit pressed him to take a trip the world searching for brand-new understanding and experiences associated with red wine.
He presently holds the function of National Classification Supervisor White Wine at the Partesa Vini Group, where his enthusiasm for red wine integrates with a bon vivant soul, making him not just a professional in the sector, however likewise an enthusiastic communicator. His commitment to the red wine world likewise encompasses the gastronomic side, showing a total vision of the art of excellent living.
Alessandro’s profession has lots of successes, with various publications and books on the topic, prominent partnerships and conferences with leading figures in the sector. Amongst his accomplishments, the cooperation with Madia Travelfood, the development of the “Alarming Fare Sognare” award and the “Crimson Stories” audio format stick out.
Because 2017, he has actually presumed the function of Marketing and White Wine Speaker at the IULM University of Milan, adding to the training of brand-new generations of lovers in the sector.
Throughout the lockdown duration, he accompanied me throughout Vinoway’s day-to-day live programs, accomplishing terrific success, amounting to more than 1 million views with our material.
2024 pledges to be another amazing chapter in his profession, set to heading the Paestum Red wine Fest from March 23-25.
Alessandro, this year you have the function of Director of the Paestum White Wine Fest. What brand-new functions have you presented?
I entered into a massive task, led by Angelo Zarra and his group, which had actually currently attained significant successes in time. With my function as Director, I attempted to present a change, making the most of my business disposition and medium-long term viewpoint, in order to more reinforce business, both in the B2B context and in the wineries present. In addition, we are resolving essential concerns in the red wine market through a series of Displays, focused on highlighting elements of our world that requirement considerable enhancement. This method, supported by a group of leading experts in the sector, intends to recognize and carry out proper services to deal with existing obstacles.
The occasion will be committed to B2B, 3 days filled with Masterclasses, contrasts, conferences and numerous prominent visitors. What do you desire the Paestum Red wine Fest to end up being throughout the years?
We are not here to develop something brand-new that does not exist today, however rather to gain from the experiences of those who have actually attained significant successes on the planet of inbound occasions, both nationally and globally. I strongly think that observing and taking motivation from those who have actually been operating in this sector for several years can make up a basic resource for us. The method includes drawing from the very best, one brick at a time, in order to construct something remarkable, as Angelo Zarra states, intending to produce the biggest occasion in main and southern Italy. I would include, the biggest global company occasion.
Do you wish to inform us what business and individuals at the occasion should anticipate?
We are going through a shift year that will prepare us for a 2025 in which we will considerably raise the bar. This year, business ought to anticipate a considerable improvement of the services used, targeted conferences with the primary exponents of the sector, tactical conferences with company operators and a considerable enhancement in our interaction, made more exact and extensive. This duration marks the start of a stage in which we are devoted to using a more total and interesting service, supplying business with an environment favorable to important connections and considerable development chances.
Can you supply us with more information on the target market of the Paestum Red wine Fest and explain the format of the occasion?
Our primary focus is the B2B sector, however we acknowledge the essential value of B2C, especially amongst 18-25 years of age. According to exact stats, this age is not getting the preferred reactions from the world of red wine, most likely due to an outdated language and a dictionary that does not show the expectations of the brand-new generations. It is vital to adjust our method to bring the world of red wine to the next generation of customers, consisting of those of the next 40 years. We need to be all set to alter and update our language and techniques to fulfill the expectations and requirements of this growing market. We are the ones who need to adjust to them and not vice versa.
I constantly end my interviews with the concern “What do you desire me to want you”, however, if you enable me this time I will respond to for you. I want you terrific success, your every success makes me pleased.
I believe you are now the individual who understands me finest, dear Davide. You currently understand where I wish to go and what I need to do. A course that might never ever end if I didn’t surround myself with individuals like you, titanic individuals who can assist me. The strength of the group is our driving force and I am figured out to work relentlessly to attain the objectives we have actually set. We are all set to make a distinction, to continue this vision with decision and dedication.
