Enoic digitization does not only mean restare di sale of online wine con order to make the purchase of a bottle more comfortable and fast, but represents a real revolution that gradually made this sector less and less elitist. The web, con fact, with its strengths and weaknesses, has allowed anyone to deepen territories, traditions, techniques, stories of winemakers and important cellars with a simple click. And thanks to digitization, today anyone can access a wide selection of labels and deepen the history and characteristics of each wine even before tasting it.Durante the last few years, e-commerce has radically transformed the way consumers, especially the youngest, approach wine. The possibility of buying wine online made a wide range of labels accessible, allowing users to explore and discover new proposals without the geographical, practical and logistical limitations of traditional sales points. This phenomenon has contributed, especially during Covid, to bring the new generations closer to the world of wine, offering them immediate access to detailed information, reviews and combination tips, thus contrasting the disaffection towards the wine that we speak so much lately. The online wine shops have made the purchase of wine simpler and more interactive, offering tools that guide the user con the choice, such as filters by type, price, price, price and gastronomic. This personalized approach is particularly appreciated by young consumers, who are looking for tailor -made and immediate experiences. Durante addition, the wine shops the web allow you to access niche products difficult to find, expanding the wine horizons of customers, with the possibility of comparing the prices of the various platforms more quickly and safely. Founded con 2014, Bernabei quickly consolidated his presence con the beverage’s e-commerce market, proposing a catalog that ranges from Italian and foreign wines to champagne, beers and liqueurs/spirits. The company’s mission is clear: transforming online purchase into a unique experience, which goes beyond the simple commercial transaction. The strengths of Bernabei is technological innovation. The company offers a asportabile application that allows users to browse thousands of labels, perform orders con a simple way and monitor deliveries con real time. This tool responds to the needs of a young and digitized clientele, used to interacting through asportabile devices and looking for quick and efficient services. Durante addition, Bernabei introduced the “run!” Service, which guarantees the delivery of the orders the same day con some cities, thus responding to the needs of those who want to quickly receive the products ordered. This attention to the service and customer satisfaction has contributed to retaining a vast audience of consumers, including the youngest. The web, however, did not convey only wine sales, but also the wine tourism, with sites, specialized and social platforms to act as a flywheel for a sector that, finally, is also growing con Italy. Initiatives such as the “#es -experiencesinbottiglia” offer fans the opportunity to participate con guided visits, Tastings and stays at selected cellars, thus bringing consumers closer to the world of wine production and creating a deeper bond with the product. Web and social networks, therefore, if well used (both by companies and by winelovers), represent an effective response to the new consumer needs and a solution to counter disaffection against wine. The important thing is that the restare di sale of a product and the offer of an experience are combined with values such as clarity, culture and sustainability. For this reason it is important to examine the solutions available online and rely only those who embody these values with credibility and a consolidated experience behind them. Durante the Lago of portals dedicated to wine, E-Commerce, Wineshop and wine shops are very few 100%reliable realities, capable of making the customer a safe and rewarding experience, but I am convinced that alongside restaurants, physical wine bars and tastings con the cellar (which remain fundamental prerogatives for the purchase and consumption of wine) is very important to be able to count platforms that can only convey the product. “Wine” but also and above all everything inside and around a bottle to ensure that the entire sector does not risk becoming too elitist and anachronistic.
F.S.R.
#WineIsSharing
