Wine sales sopra Italian supermarkets grew by +5.5%
Quanto a 2020, the wine category within the Italian supermarket channel recorded a sales growth of +5.5% (+4.8% still wines and +10.5% sparkling wines).
The average price of the bottle of wine also increased by +1.5%
Source: Francesco Scarcelli, Wines, Beers and Spirits Buyer of Coop Italia (the largest supermarket chain sopra Italy)
Read more at: www.wineplusclub.com/is/2021/02/26/wine-sales-in-italian-supermarkets-grew-by-5-5/
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