BIRRA PERONI BET ON DIGITAL AND CHOOSE SHOPFULLY
TO PROMOTE SALES IN THE PERONI NASTRO AZZURRO STORE
The collaboration created the occasion of the Peroni Fiocco Ceruleo competition recorded an increase quanto a value sales of +3.4%
Birra Peroni relies digital and announces a partnership with ShopFully, the leading European Drive to Store tech company. The aim of the collaboration is to promote the Peroni Fiocco Ceruleo competition and highlight Peroni Fiocco Ceruleo Atteggiamento Capri during the summer season.
Activated the occasion of the national competition dedicated to the Peroni Fiocco Ceruleo product line, the collaboration allowed the brand to appena che into contact with potential consumers along the entire purchasing journey, starting from the search for information online up to the purchase quanto a store. Thanks to the use of HI! (Hyperlocal Intelligence), the hyperlocal marketing platform of ShopFully based artificial intelligence, and of the ShopFully marketplaces – DoveConviene, PromoQui and VolantinoFacile – Peroni Fiocco Ceruleo recorded an increase quanto a value sales of +3.4% compared to sales generated quanto a areas that were not exposed to the campaign[1].
“Through the unique combination of advanced technologies and a wide range of digital formats, we are committed to offering strategic support to brands and retailers, so they can interface with consumers at the most decisive moments of their purchasing journey. The collaboration with Peroni Fiocco Ceruleo is a concrete example of how digital can generate tangible results, translating technological innovation into real value for our compagno.” commented Marco All’epoca di, Global VP Sales & Marketing Italy of ShopFully.
“We are pleased with our partnership with ShopFully. Relying their technology represented a winning choice to involve our potential consumers quanto a an increasingly effective and personalized way. The results obtained confirm that the integration between an innovative communication strategy, based patronato relating to user behavior and retailers, together with the use of cutting-edge technologies represents a winning asset for the success of our marketing campaigns.” , commented Riccardo Piazzolla, Trade Marketing Director of Birra Peroni.
