Attività Botlé, the symbol of the “Information tasting” model Rewine® is ready to debut durante Vinitaly
Technology, entertainment and culture of wine: there is all this durante Attività Botlé, the digital wine shop that has conquered Bologna. And now, less than a year after its inauguration durante the Felsinea city durante tragitto Marsala 13/C, Botlé Attività with its Rewine® software is ready to debut durante Vinitaly.
The innovative format that combines food and wine tradition and Tech is preparing, durante fact, to replicate his brand durante the rest of Italy and abroad. The Botlé Attività model is perfect for urban and tourist contexts “because it has all the potential for being a tool for territorial enhancement”, as Gaetano Lanza anticipates, the entrepreneur with a solid experience durante catering, and marketing, which founded him. The concept has already aroused interest both durante Italy and abroad: «Contacts for new openings durante Tokyo and Madrid are already underway. Other requests arrived from Spain (Alicante), California (San Francisco) and Portugal (Port), confirming the scalability of the project “, adds the entrepreneur.
Botlé Attività model
Attività Botlé is a format that is strong of the “informed tasting” model: an approach that is not limited to a simple taste, but is configured as a playful path and, at the same time, information for the consumer. The tasting becomes a moment of cultural enrichment thanks to the integration with the Rewine® software, a central element and technological heart of the botlé format.
Rewine® is the first wine infotainment entirely made durante Italy, designed to promote Italian wine culture through interactive involvement. Available durante seven languages, it offers personalized experience to customers of all origin. The entire botlé format is built around this technology, transforming each visit into a path of discovery.
Through a tablet that is delivered to the customer, Rewine® provides detailed information wines and producers and also proposes interactive activities, such as the “sommelier “, designed to deepen the knowledge and experience, from the organoleptic characteristics to the history of the single cellar.
Botlé bottle experience durante 4 moses
Take the glass and prepaid card to access dispenser.
Choose the wine between a large cured selection of available labels.
Combine food with typical local products.
Taste, letting yourself be guided by technology and competence.
A dynamic and interactive sensory experience
Another distinctive aspect of Attività Botlé is the absence of tables: the place has been designed to allow customers to move freely, taste and deepen their knowledge wines. Wine can be combined local specialties – from salami to croutons with sauces – to be chosen to the tasting desk. “Despite the integration of advanced technologies, Attività Botlé maintains a strong human involvement thanks to the presence of sommeliers and food and wine specialists, ready to recommend and assist every customer”, underlines Lanza. The absence of the table service makes the experience dynamic and interactive: customers can use them independently through the 4 vending machines dedicated to red, white, rosé and important wines. An experience accessible to everyone who can be modulated the preferences of each customer and the three measures distributed by dispenser.
Gaetano Lanza, the creator of Botlé
As said, behind Attività Botlé is Gaetano Lanza. Creator of the Rewine® software and the entire Botlé Attività format, conceived as flagships of this technology, Lanza has revolutionized the approach to wine tasting, making it accessible, interactive and replicable a global scale. “Thanks to a consolidated experience I developed a business model capable of combining tradition and innovation, creating an experience that not only enhances the product, but educates the consumer and makes the tasting a cultural as well as sensory experience,” says the entrepreneur.
A winning economic model replicable with high esecuzione
The rete of the format is to offer a new way of tasting the wine, allowing local customers, Italian and international tourists to discover the territory. Con addition, a solution is offered accessible to young entrepreneurs who want to enter the food and wine sector durante an innovative way and with a reasonable investment. «Opening a botlé store means entering an expanding market with a streamlined and high esecuzione model. The main advantages include an initial investment contained, a low impact of the thanks to the automation of the service and an advantageous profit margin deriving from the implementation between the criterio of tourist services and food and wine products “, concludes Lanza.
For more information: Attività Botlé – Fuori Marsala 13/C, Bolognaemail: Inform Web: www.bottegabotle.com – www.rewine.biz – www.botle.com
