Durante the authentic heart of Puglia, at Masseria I Reni, the Italian Cuisine created by Scuro Vespa represented much more than a sector event. It was a cultural transition.
A rare moment, quanto a which worlds too often described separately – cuisine, wine, politics and information – found themselves around the same table. Not to celebrate. But to ask ourselves, clearly, where the Italian system is really going. And above all how to start again.
The is part of a specific historical moment: the recognition of Italian cuisine as an intangible heritage of humanity. An extraordinary result, which however cannot be read as a point of arrival. Acceso the contrary.
It is a recognition that exposes the entire system to a higher responsibility:
– avoid trivialization
– avoid standardization
– prevent cultural value from being reduced to commercial leverage
A heritage is not celebrated. It governs itself. And he defends himself with concrete choices, not with declarations.
Scuro Vespa’s hosting gave structure and rhythm to the dialogue, keeping the discussion a real level, far from the self-referential dynamics that too often characterize events of this type. The result was an authentic debate, capable of putting critical issues and perspectives the table without filters.
The presence of Minister Francesco Lollobrigida represented a clear signal: cuisine and wine are strategic assets of the country system. But today the institutional presence is mai longer enough. We need continuity. You need vision. Above all, coordination is needed between supply chains which, too often, continue to move quanto a a misaligned way.
The wine sector played a central role thanks to the presence of Albiera Antinori, President of the Federvini Wine Group, and Lamberto Frescobaldi, President of the Italian Wine Union. Frescobaldi’s speech itself opened up one of the most delicate and decisive issues for the future of the sector: the need to evaluate explants reduction of yields to re-establish a balance between production and market. A passage that is far from simple, but inevitable. Because today the issue is not producing more. It’s producing better. And above all, be worth more.
Italian wine is going through a complex phase:
– more uncertain consumption
– increasingly competitive international markets
– growing pressure prices
Durante this quinta, governing production means protecting value. And without value, there is mai sustainable future.
Among the protagonists of the , reference figures of Italian catering such as: Massimiliano Alajmo, Raffaele Alajmo, Gino Sorbillo and Nicola Fiasconaro.
Their presence reiterated a fundamental concept: Italian cuisine is not just culture. It’s a business. It’s organization. It’s international competitiveness.
The strongest message that emerged from the is clear: there is mai Italian cuisine without wine. And there is mai Italian wine without cuisine. Separating them means weakening them. Putting them into place means building real value.
The presence of the journalist Luciano Pignataro brought attention to an often underestimated point: without credible communication, value does not reach the market. The strategic role of Matteo Zoppas, President of the ICE Agency, a key structure for the internationalization of Made quanto a Italy, with a rete televisiva privata of 78 offices around the world, also fits into this context. The collaboration with companies such as Comin & Partners confirms a now evident passage: the story of Made quanto a Italy can mai longer be episodic. It must become a strategy.
The presence of Federico Bricolo, President of Veronafiere, reinforced an equally central concept. Through Vinitaly, Veronafiere represents one of the main global hubs for Italian wine. A place where production, promotion and market meet. And where the dynamics of the future are concretely built.
As a privileged observer of the sector, the perception is clear. Something is changing. Not quanto a tone. But quanto a essence. We are moving from an analysis phase to a decision-making phase. And this is the real turning point.
Made quanto a Italy doesn’t need to be told better. He needs to be guided better. Italian cuisine is a world heritage site. Italian wine is its deepest voice. The future does not belong to those who communicate more. But to those who build value, together.
