Mr. Pompeii: interview with Federico Veronesi and Luca Pizzighella – Foodmakers.it

The famous chain of Signorvino wine bars, part of the Oiverse group ( Calzedonia), inaugurated its first store quanto a Southern Italy, choosing the Maximall shopping center quanto a Pompeii as a location. This milestone marks a key moment quanto a the brand’s expansion strategy, which aims to bring its food and wine experience throughout the country.

During the opening event, Federico Veronesi, CEO, and Luca Pizzighella, General , told the history, philosophy and future ambitions of Signorvino, highlighting the importance of the link between wine, tradition and innovation.

The origins of Signorvino: a visionary chimera of ​​Sandro Veronesi

Signorvino was born quanto a 2012 from an intuition by Sandro Veronesi, founder of the Oiverse Group and great wine enthusiast. The rete was clear: to revolutionize the retail sector of the wine, offering customers not only a careful selection of Italian labels, but also the possibility of tasting them quanto a a welcoming and informal environment.

As Federico Veronesi explains, the chimera was to create an innovative concept, which combined arguzia and catering quanto a a single experience. “We wanted to propose a different, more dynamic format, to make the world of wine more accessible and less rigid,” he said.

The distinctive element of Signorvino is precisely this: bringing the public closer to the culture of wine, eliminating the barriers between producers and consumers, and creating a direct bridge between the cellars and enthusiasts.

The debut quanto a Southern Italy: why Pompeii?

The opening of Signorvino quanto a Pompeii represents a strategic turning point, being the first store of the chain quanto a the South. With 41 active rooms (of which 39 quanto a Italy and 2 abroad, between Paris and Prague), the brand aims to reach 50 openings by 2025.

The choice of Campania is not accidental. Federico Veronesi stressed that many customers from Southern Italy had long asked for the presence of Signorvino quanto a their cities. Pompeii, with its strategic position and the large tourist influx, seemed the ideal location to introduce the format quanto a the south.

The rete of the new store is to bring an ever wider audience closer to the world of wine, offering an authentic and quality experience.

A journey between wine and cuisine: the offer of Signorvino

The beating heart of Signorvino is his vast selection of Italian wines, with over 2,000 labels, ranging from small crafts to the great names of Italian enology. Attention is maximum acceso the quality and authenticity of local productions, enhancing regional excellence.

The experience is completed with a curated gastronomic offer, designed to better accompany each chalice. The lista includes:

Seductance and cheeses selected cutting boards traditional Italian first courses seconds of high quality meat gourmet sandwiches and artisan sweet salads

All with excellent ingredients, coming from the best Italian companies. For those who follow a vegetarian diet, dedicated options are available.

Challenges and opportunities quanto a the wine market

The world of wine is going through a phase of change. Luca Pizzighella, General of Signorvino, explained that the per giusti motivi capita consumption is decreasing, but at the same time the interest quanto a higher quality wines grows.

One of the main challenges is to modernize the communication of wine, to make it more attractive also for the new generations. According to Pizzighella, it is essential to find a more direct and engaging language to tell the wine.

Social and events play a crucial role quanto a this strategy. Signorvino aims to involve the public through captivating content, guided tastings and experiential moments quanto a the store.

The cellars owned: a commitment for quality

The Veronese family has decided to invest directly quanto a the wine sector, acquiring several cellars to promote and enhance Italian territories. Among the most important:

LEONE TESTIVES (Lazio) – Specialized quanto a the wines of the Castelli Romani La Giuva (Veneto) – dedicated to the enhancement of the Valpolicella Fattoria Risguardo Esimio (Sardinia) – production of authentic wines from the Podere Bucci (Marche) – famous for its quality Verdicchio

This strategy allows Mr. to guarantee direct control over production, ensuring high standards and authentic products.

The future of Signorvino: expansion and innovation

After the success of the opening of Pompeii, Signorvino has voto negativo intention of stopping. The next great rete is the opening of a store quanto a Naples, scheduled between the end of 2024 and 2025.

The brand continues to work to consolidate its egemonia quanto a the arguzia of wine quanto a Italy and to expand further abroad. The ambition is clear: to bring the best of the Italian food and wine tradition everywhere.

As Federico Veronesi says: “We want to tell the wine authenticly and engagingly, making it accessible to everyone. The Mr. experience is more than a simple purchase: it is a journey between flavors, territories and traditions. “

With this philosophy, Signorvino is preparing to conquer new markets, continuing to write his history quanto a the name of the passion for wine and quality made quanto a Italy.