For the fifteenth year Ornellaia, the Bolgheri estate which has actually been owned by the Marchesi Frescobaldi household given that 2002, declared its relate to art on the celebration of the Vendemmia d’Artista. The job inaugurated with the release of Ornellaia 2006 commemorates the character of each brand-new Supertuscan vintage through a charity auction which this time included Joseph Kosuth The American artist, among the best exponents and theorists of conceptual art, has actually produced a series of works concentrated on the word “red wine” and the quote from Vitruvius. Drawn From De Architectura (3.1.3) and attached, in numerous languages, to the various formats of Vendemmia d’Artista Ornellaia 2020, the expression on the label – inscribed on paper or with the relief strategy on glass – checks out: “The percentage it is absolutely nothing besides the possibility of determining, according to a repaired module, the private parts of a work and the entire as a whole; from this comes the symmetric computation”.
The auction which was hung on Thursday 21 September was arranged by Sotheby’s – the popular auction home established in 1744, today a leader in the sector – and offered, in 12 special lots, double Magnums, Imperials and the only example of Salmanazar 9 liter bottles, all decorated with Kosuth’s creative intervention. If given that the start of the job the Bolgheri business has actually gathered and contributed over 2.5 million dollars to numerous worldwide museums, given that 2019 it has actually added to supporting the “Mind’s Eye” program of the Solomon R. Guggenheim Structure, focused on enabling the access to art for the blind or aesthetically impaired, an effort to which Ornellaia has actually contributed 300 thousand dollars this year alone.
” We are happy to be so effective amongst red wine and art lovers. Vendemmia d’Artista is now a vital occasion for collectors, integrating quality, charm and uniformity”, states Giovanni Geddes da Filicaja, advertisement of Ornellaia.