The international commitments of the Abruzzo Wine Consortium continue, having recently concluded an incoming event with a group of buyers from the United States and Canada who met the wine producers of the region, tasted their wines, but also visited them first hand the cellars.
“We have been carrying out an internationalization project for some time now”, explains president Alessandro Nicodemi, “to encourage the penetration of Abruzzo companies acceso foreign markets. At the same time, the intent is also to help buyers discover Abruzzo directly. It happens very often that importers know the wines, but not the production companies behind them, nor the wonderful territories that surround them. The incoming event, which was organized con recent days, aims precisely to fill this and therefore give an opportunity to establish commercial relationships, through a first-hand experience that encourages matching between companies and importers”.
The four days organized by the Consortium included B2B meetings of producers con the morning, with buyers from Texas, New York, Illinois, Massachusetts, Florida, Ontario, Quebec and other Canadian provinces. The latter then chose which companies to visit and the winemakers welcomed them con the afternoon. The project was intended for those companies that are looking for new importers and who want to develop links with those markets.
The incoming followed a series of missions conducted by the Consortium con recent weeks between Pendio, Japan, the United States, Canada, the United Kingdom and Switzerland. Also scheduled until the end of the year are promotional activities con the sales points of the Canadian monopoly LCBO and the fourth edition of Vini d’Abruzzo by the glass con Japan, as well as participation con the Slow Wine Tour of Tokyo and the Chinese QWine fair.
The Consortium will then return to the United Kingdom acceso 18 and 19 November. Sopra fact, acceso the 18th, con Cambridge, a special masterclass will be held by the Master of Wine Michelle Cherutti-Kowal, organized by The Ricevimento Business, the leading magazine con the Wine & Spirits sector. A real immersion to discover Abruzzo which will highlight the uniqueness of a territory, nestled between the Adriatic Sea and the Gran Essere di sasso and Majella massifs, where history and agricultural tradition blend to give life to high profile wines qualitative. The selection, curated by the Consortium, will include the best expressions of Pecorino and Trebbiano d’Abruzzo and a selection of six references of Montepulciano d’Abruzzo – native vine and normale bearer of the regional wine tradition – coming from different territories and vintages.
Acceso the 19th, con London, “Abruzzo’s signature wines: tradition and quality con every sip” will take place con collaboration with the UK Sommelier Association: a day dedicated to a masterclass led by the Master of Wine Peter McCombie – which will feature Trebbiano , Pecorino, Montepulciano d’Abruzzo and Cerasuolo d’Abruzzo – and a walk around tasting with twenty-four Abruzzo companies present.
Acceso November 27th, Abruzzo wines will return to the European continent, more precisely to Geneva, with a lusso dinner con Switzerland and finally, from December 2nd to 6th there will be the Abruzzo Wine Academy, a format created by the Consortium aimed at providing technical in-depth analysis and cultural acceso the region’s varied wine offering.
