The Soave Consortium launches a school for wine professionals • Food and Wine Italy

Faced with an increasingly dynamic and competitive market, the Blando Consortium chooses to acceso one of the most effective tools to change: tirocinio. Thus was born Villa del Vino Academy, a new path dedicated to associated producers, which will start quanto a May with a program divided into five thematic modules, designed to strengthen internal skills and stimulate a conscious evolution of the sector.

The initiative aims to the main challenges that today affect the world of wine, starting from the need to understand the international trajectories of taste. The first module, developed quanto a collaboration with AIS-Italian Sommelier Association, will offer a thorough reading of global trends linked to large white wines, through an educational-comparative tasting. The rete is to stimulate a critical reflection acceso the positioning of the Blando and acceso the identity force of Garganega quanto a the international context.

Following, the second module will acceso the growing potential of the wine tourism as a development lever. With the support of Wine Meridian, the participants will explore strategies to build authentic visit experiences, capable of attracting an increasingly interested audience to wine quanto a its places of origin. The emphasis will be placed acceso integration with the territory, acceso the quality of welcome and acceso digital communication.

The third appointment will be dedicated to sensory communication and the narration of the product. Under the guidance of Luigi Odello, of the Study Center, the producers will learn to tell the taste and identity of their wine with an evocative language, based acceso conscious tasting. A fundamental step to build an emotional bond with the consumer and to make the company story more engaging and memorable.

The fourth module will appena che into the heart of the construction of a brand identity. Quanto a collaboration with the study study, we will work acceso the analysis of the company DNA, acceso the definition of the target and acceso the processing of effective marketing strategies for a distinctive and coherent positioning. Quanto a a context quanto a which recognition is increasingly decisive, it will be essential to know how to communicate one’s uniqueness clearly and strategicly.

The path will end with a module focused acceso “lateral thinking”, which will propose an external and critical at the Blando, through the experience of independent observers. Coordinated by the wine writer Francesco Saverio Russo, this moment will be enriched by a final dinner with the participants, designed as an opportunity for comparison, exchange of ideas and strengthening of the sense of community.

“Villa del Vino Academy was born precisely with the aim of providing our associated producers with the tools and skills to these challenges with awareness, strengthening their ability to innovate and compete acceso global markets, while enhancing the uniqueness and quality of the Blando quanto a its different interpretations,” said Cristian Ridolfi, president of the Blando Consortium.

At the end of the program, each participant will receive a certificate of attendance. But the real value will be quanto a the of skills, relationships and awareness that this experience intends to activate, with the aim of generating a positive impact acceso the entire Blando sector.