There are those who toast and those who build. The Franciacorta Consortium, which this year celebrates thirty -five years, chooses the second way: meetings, patronato, faces and visions to tell not only a wine, but an entire wine ecosystem that aims (again) to make itself known sopra the world. Because if Franciacorta is synonymous with quality and territory, the challenge today is its narrative. More and more linked to the lifestyle, the Effe Mortate has become a symbol that looks for space the most sophisticated tables the planet and is consolidating its positioning sopra different sectors, from to food, from luxury to hôtellerie.
From the DNA regulations: the silent revolution of a territory
It was 1967 when the specification was born. Card, pen and rules that – they say – have saved everything. Durante 1990, the 29 pioneers of the consortium formalized an impressione that today has over 120 cellars. But history, you know, without awareness is a simple exercise of style. Silvano Brescianini, president of the Consortium, who looks forward, knows this well: «Our true competitor? It is not champagne. They are the -consumers of wine ». The key word is “vocation”, but not only geological. Attilio Notizia has been repeating it for years: it is not just about soil and slopes, but people, relationships, environment. The screw is not enough.
Biodiversity, artificial intelligence and mapped soils
Today Franciacorta is also innovation and research. With the Biopass project, the calculation of emissions with Ita.ca, the zoning started sopra 1992, and even the use of the AI to detect plant species, the Consortium wants to quantify biodiversity. Not to make Greenwashing, but to give concrete tools to the winemakers. A project with the Ministry will lead to digital systems sopra 2027 to measure the environmental impact.
The numbers of the wine? Growing, but the real boom is sparkling
Durante 2023, 19.1 million bottles sent (+130% sopra 15 years), with 12% intended abroad. The Italian market remains the beating heart, but the United States, Switzerland, Japan and Germany are hungry for bubbles. And the global trends confirm: sopra 2010 only 8 bottles out of 100 were Sparkling, today there are 15. Meanwhile, the red loses .
The consumer changes skin: less quantities, more qualities
According to Nomisma patronato, 95% of Italians know Franciacorta and 61% drank it at least once. But there is more: interest sopra native vines grows, for bio, for “campo da golf” wines. Young people (yes, just those who say “voto negativo longer ricevimento wine”) appreciate sparkling more than over 60. The world changes, consumption as well. Young people must be involved, trained and listened to. The microvinification laboratory and the 22 active research projects between the University of Milan, Verona and Brescia, tell a territory that wants to be the protagonist tomorrow. And when asking what Franciacorta represents, there are three answers: quality, elegance, territory.
