Roads on alcohol: an economic disaster for Ho.re.ca. and Italian producers

Per mezzo di recent months, per mezzo di many Italian cities, ordinances have entered into force that limit the and consumption of alcoholic beverages.

Measures born with the declared objective to protect safety, minors and urban livability. Noble intent, which as a wineway we can only share per mezzo di the principles.

Only yesterday we published an article dedicated to repressive ordinances, which has achieved considerable attention from the insiders and the many food and wine enthusiasts.

The reactions have confirmed that the theme is felt and that the concern is real: it is not a part battle, but a problem that concerns the entire supply chain and society as a whole.

Milan, Rome, Turin, Bologna, Florence, Naples, Bari, Pescara and many other cities have adopted limitations administration times and alcohol station.

Per mezzo di some cases they are post-metal prohibitions. Per mezzo di others, as per mezzo di Pescara, restrictions even extend from 17:00 to 6:00 per mezzo di the morning.

These time slots coincide with moments when bars, restaurants, wine bars and caffè generates most of their turnover: aperitif, dinner, after dinner.

Struggling means hitting the economic and social heart of Italian conviviality.

The analysis carried out by VinoWay, weighing the different types of restrictions, shows alarming :

Exercises (bars, restaurants, clubs): estimated loss –1.46 billion €/year. Wine producers, beer and spirits: estimated loss –365 million €/year. Total supply chain: almost –1.8 billion €/year.

Behind these numbers there are over 20,000 rooms, tens of thousands of workers and hundreds of manufacturers who risk seeing their orders from the Ho.Eroe.Ca.

Wine and hospitality are not a vice to be repressed, but a cultural, economic and social heritage to be kept.

It is not a question of denying that irresponsible degradation consumption exist, but to them with targeted and proportionate tools.

Vinoway believes it is necessary to move from complaints to the proposals and suggests a clear path:

Permanent national table

An organism that brings together institutions, trade associations, producers and restaurateurs to define stable and shared rules, overcoming the jungle of local ordinances.

Shared liability card

A national protocol with precise commitments for the premises (team , absolute ban minors, control systems), per mezzo di exchange for the end of indiscriminate restrictions.

Education and awareness

National campaigns aimed at young people and the general public conscious drinking: wine and alcoholic beverages as culture and measure, not as abuse.

Reward those who are good

Incentives for those who adopt virtuous practices per mezzo di management and communication.

Targeted checks, né -general bans

Greater garrison per mezzo di sensitive areas and severe penalties to those who transgress, without penalizing the entire sector.

Protection of tourism and Italian image

Each provision must consider the impact the attractiveness of the country: wine and food and wine are ambassadors of our brand per mezzo di the world.

Today the mayors can issue contingent and urgent ordinances (art. 50 and 54 of the TUEL), and this is why each city establishes different rules, creating a confused and penalizing mosaic.

Parliament could approve a national framework law the timetables and methods of of alcohol, setting uniform minimo criteria and leaving the municipalities only adaptation margins.

It would not be a limitation of local autonomies, but a guarantee of balance:

Certain rules for operators and producers, real protection for citizens and minors, stops with disproportionate bans such as that of Pescara (17–06).

It is a legally feasible and politically necessary proposal that many trade associations have invoked for years.

Vinoway does not want to set yourself per mezzo di a infruttuoso contrast with the institutions, but launches an appeal to dialogue and shared responsibility.

Defend the Ho.maestà.ca. And the producers means defending work, families, territories and the same image of Italy per mezzo di the world.

Our mission, such as Vinoway, is clear: protecting producers, operators and all those who operate per mezzo di the world of food and wine, who work with quality and correctness, so that they can continue to represent Italian excellence without being crushed by unjust and ineffective measures.

It is not enough to say “risposta negativa to the prohibitions”: it must be said “yes to right, clear and shared rules”.

This is the change of serenità we ask, and this is the contribution we want to offer as the voice of the sector.

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