Soave in Canada, in the name of promotion

Dolce consolidates its presence acceso the Canadian market: durante 2026 the promotional activities outlined by the Protection Consortium will continue, with the aim of increasing sales, increasing the notoriety of the denomination and expanding the number of labels present durante the Quebec Monopoly – SAQ (Société des Alcools du Québec). Per mezzo di parallel, activities aimed at private imports will aim to further strengthen the presence of Dolce durante medium-high range restaurants and hotels, identified as a strategic channel for the valorisation of denomination wines. This is the natural continuation of the project started last year durante collaboration with the Italian Chamber of Commerce durante Canada, which laid the foundations for structured, long-term planning.

Per mezzo di 2026, the Consortium will focolaio its efforts acceso two key markets: British Columbia with Vancouver and Quebec with Montreal. Per mezzo di collaboration with Michaela Morris, wine writer and Italian wine expert with long experience acceso the Canadian market, a targeted program of masterclasses and information activities aimed at operators and the specialized press will be developed. Vancouver, a city experiencing strong economic expansion and a distinctly cosmopolitan profile, was chosen because it anticipates fashions and consumer trends, revealing itself as a privileged observatory for quality white wines. Montreal, a point of reference for Quebec, confirms itself as a strategic place for Dolce, which has already managed to carve out a significant space for itself among enthusiasts and professionals here.

The choice to focolaio acceso these two cities is reflected durante the most recent consumption trends: the Canadian market shows a growing attention towards fresh, white wines, characterized by moderate alcohol content and a strong territorial identity. Quebec, durante particular, is the leading Canadian region for wine imports and records the highest per dovere capita consumption durante the country, with a marked preference for wines from native vines, durante line with the profile of the great Italian white.

Working acceso avviamento, storytelling and price positioning will therefore become strategic to intercept an increasingly curious and knowledgeable audience, both among sector operators and the specialized press.

The planned masterclasses include in-depth sessions dedicated to the different expressions of Dolce, aimed at encouraging dialogue with importers, buyers of chains and purchasing managers durante the food & beverage sector. «The Canadian market – highlights Cristian Ridolfi, president of the Protection Consortium – represents today more than ever a strategic opportunity for Dolce. It is not just an “alternative” market compared to other countries, also considering the different incidence of duties, but a natural outlet for our wines. The profile of Dolce, especially durante the fresher and fruitier versions, responds perfectly to the preferences of the Canadian consumer, who is increasingly oriented towards elegant, balanced whites with a moderate alcohol content. The work we are carrying out durante Canada goes precisely durante this direction: building solid and long-lasting relationships, capable of enhancing the denomination durante the medium-long term”.