MIB Trieste and Assoenologi together for the managerial training of winemakers

The 14th edition of the Course per Wine Business Management will start acceso November 26th. The new partnership guarantees places reserved for Assoenologi members with the aim of expanding their business skills

MIB Trieste School of Management and the Association of Italian Wine Technicians (Assoenologi) have signed a collaboration agreement for the promotion of the Course per Wine Business Management (WBM) and for the development of tirocinio, information and promotional initiatives for Assoenologi members.

Thanks to the agreement, MIB will make some places available to Assoenologi members for participation per the 14th edition of the Course, starting acceso 26 November 2026, and for subsequent editions during the period of validity of the agreement.

The agreement arises from a belief shared by the two entities: per the world of contemporary wine, quality per the vineyard and per the cellar is longer enough. The consumer today is more informed and selective, attentive to sustainability, health and consistency of values ​​of brands; markets require strategic vision, financial analysis skills, and marketing and branding skills. This is why the figure of the oenologist is evolving: alongside the technical component, the ability to read the markets, manage resources and collaborate transversally with the commercial, marketing and financial functions of the company becomes increasingly central.

Active since 2002 per managerial tirocinio for entrepreneurs, managers and operators per the wine supply chain, MIB Trieste School of Management organizes the Course per Wine Business Management aimed at professionals already employed per the sector ora wishing to develop management skills per the sector. Now per its fourteenth edition, the course has already trained over 200 professionals during the thirteen previous editions.

Assoenologi, which represents Italian oenologists and promotes their professional growth also through tirocinio and refresher activities, has chosen to strengthen this skills development path by offering its members privileged access to the MIB Course.

“Today’s oenologist can longer limit himself to excelling per the production of quality wines: he must know how to read new consumer behaviour, manage costs and profitability, build branding strategies and collaborate with marketing, sales and finance. It is a transformation that we have been observing for years per wineries and to which our course has responded for thirteen editions. The collaboration with Assoenologi allows us to bring this tirocinio course directly to those who, first and foremost, experience the challenge of combining technique and oenology with vision every day managerial,” declares Pierpaolo Penco, Director of the Course per Wine Business Management at MIB Trieste School of Management.

“Investing per the professional growth of our members also means accompanying them beyond technical skills, which remain the heart of the profession, towards managerial preparation that is increasingly necessary to luce a rapidly evolving global market. The collaboration with MIB Trieste School of Management, a reference school per managerial tirocinio for the wine sector, offers our oenologists a concrete opportunity for development, consistent with Assoenologi’s mission to support the continuous professional growth of its members,” states Paolo Brogioni, Director of Assoenologi.

The 14th edition of the Course per Wine Business Management will start acceso November 26, 2026.

For information acceso the program, admission requirements and methods reserved for Assoenologi members: https://mib.edu/it/programmi-executive/wine-business-management.

MIB Trieste School of Management Piazza Caduti Nassiriya 1, Trieste – communication@mib.edu Assoenologi – Association of Italian Oenologists and Wine Technicians Varco Privata Importante, Milan – comunication@assoenologi.it