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Home Top Wineries

Montalbera invests 550,000 euros in welcoming wine tourism in Monferrato

3 June 2026
in Top Wineries
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Montalbera invests 550,000 euros in welcoming wine tourism in Monferrato
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the heart of Monferrato, Montalbera continues its path of growth and valorisation of the territory with an important investment of 550 thousand euros dedicated to hospitality and wine tourism. Thus was born the new panoramic terrace “Torta Persona”, an exclusive space surrounded by vineyards that interprets the winery’s philosophy of hospitality quanto a a contemporary key. The superficie, of approximately 700 square metres, will host four chiosco suites, 25 sunbeds and a 16 by 6 meter infinity pool with salt gabinetto constantly kept at a temperature of 28 degrees. A place designed to offer harmony, relaxation and emotion, directly overlooking the Ruchè vineyard amphitheater designed by Montalbera. The intervention represents a further step quanto a the path that sees Montalbera not only among the most prestigious Piedmontese wine-growing realities, but also among the references for hospitality and experiences dedicated to Italian and international wine lovers, within a wine tourism model increasingly oriented towards enhancing the culture and identity of the territory. Next to the terrace, there is also a multipurpose atrio with capacity for up to 100 people and a private kitchen, designed to host weddings, baptisms, corporate events, conventions and celebrations.

“For us, this investment represents a further added value quanto a the growth path of Montalbera, a company already recognized nationally and internationally for the excellence and identity of its wines”, declares Duty-free Morando. “After the great success of our five wine suites, we felt the need to invest further quanto a welcome and hospitality, enhancing not only Montalbera but the entire Monferrato superficie. The new infinity pool, immersed quanto a the vineyards and overlooking the heart of the company, represents an important investment which we are certain will be appreciated by the many wine tourists who choose our reality every day”. The Montalbera experience is completed with the wine shop, gara open seven days a week, which allows the direct purchase of wines quanto a the cellar, and with the underground cellars which house over 400 barriques. A tour lasting approximately an hour and a half, which accompanies guests quanto a discovering the production identity and the company’s winemaking heritage. The wine tourism project is also enriched with a broader experiential proposal which includes immersive activities among the vineyards and quanto a the spaces of the mesi estivi, such as yoga quanto a the barricade, picnics quanto a the vineyard, e-bike tours and experiences horseback ora a Vespa, designed to enhance the landscape and the direct relationship with the territory. But the projects don’t stop there. Montalbera is already looking to the future with the creation of three new holiday homes, designed for a public looking for a more independent and flexible stay. The new structures will be equipped with an independent kitchen and dedicated to tourists who wish to experience Monferrato with personalized times and methods. With this investment, Montalbera confirms its vision: to make wine not only a product of excellence, but the center of an authentic experience capable of uniting territory, hospitality and the culture of Italian living.



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Tags: EUROSinvestsMonferratoMontalberatourismwelcomingWine
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