Corona Cero gets here in Italy, the brand-new non-alcoholic proposition from AB InBev – a world leading business in the production of beer – currently readily available in Europe (in Belgium, Finland, France, Denmark, Germany, the Netherlands, Poland, Norway, Sweden, Austria, Switzerland, Luxembourg, Spain and the UK– and will remain in 8 other nations by the end of 2024).
Keeping Corona’s revitalizing and unique taste, Corona Cero is targeted at those who are searching for a non-alcoholic alternative produced with 100% natural * and quality active ingredients. Perfect for your aperitif with buddies, Corona Cero is finest delighted in fresh with a wedge of lime, as is Corona Bonus.
To use customers as lots of choices as possible and additional present them to the taste of Corona, a proposition remains in line with the brand name’s worths and is completely presented into a quickly growing market classification.
Non-alcoholic beer is growing more than overall alcohol with yearly development of more than 8% from 2017 to 2022 according to Euromonitor, and Nielsen approximates that non-alcoholic beer will represent about 60% of the boost in the beer classification.
AB InBev’s accountable drinking efforts are underpinned by its International Smart Drinking Goals, which concentrate on altering social standards, customer habits and service practices to make a concrete contribution to lowering the hazardous usage of alcohol in international level. Over the previous 5 years, AB InBev’s non-alcoholic portfolio has actually broadened considerably from 26 to 42 brand names, and the launch of Corona Cero represents another essential action in the business’s mindful drinking vision.
” Accountable drinking is a vital part of our business culture and, as an international leader in the beer market, we desire every experience with it to be a favorable one. Our International Smart Drinking Goals assist all of us all year in making the ideal options and offering our customers the chance to consume purposely– stated Ief Timmermans, CEO and Nation Director of AB InBev Italia– With the Italian launch From Corona Cero we therefore have much more choices to motivate the taste of accountable drinking amongst our consumers and customers, and a terrific brand-new arrival in our portfolio”.
In Italy Corona Cero is readily available in the very best massive retail outlets and in the very best clubs.
* Water, Barley Malt, Corn, Sugar, Hops, Natural Tastes. The beer is carbonated before bottling.
About Corona
Corona Bonus was born in 1925 in the Modelo brewery in Mexico City. Born and raised on the beach, Corona is today the most enjoyed Mexican beer globally, exported to more than 130 nations. The golden color, the light and revitalizing taste, the lime routine make Corona the ideal beer to experience the minutes that matter and reconnect with your finest side.
About AB InBev
AB InBev is the world’s leading openly noted beer business, headquartered in Leuven, Belgium. Let’s dream huge to develop a future with more “cheers”. We work every day to lead and grow the classification and have a favorable effect in the neighborhoods in which we run. We are devoted to producing the very best beers– utilizing the finest natural active ingredients– to be delighted in properly. From our European roots in the Den Hoorn brewery in Leuven, Belgium, we are now a geographically varied manufacturer, with a well balanced existence in established and establishing markets. We have a varied portfolio of more than 500 brand names, consisting of international brand names such as Bud ®, Corona ® and Stella Artois ®; multi-country brand names such as Leffe ®, Beck’s ® and Hoegaarden ®, along with regional brand names. We can depend on the skill of around 155,000 workers. The Milan workplace in Piazza Gae Aulenti has around 240 workers of 18 various citizenships with a typical age of simply 35 years. Follow us on Twitter at @ABInBev_EU and on Linkedin https://www.linkedin.com/company/ab-inbev.
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