#NewYork, #Texas and #Florida: the activity of the #ConsorzioTutelaVinoLugana does not stop, which goes back to the #United States once again this year with a program of occasions that will touch 3 essential states and 4 cities. #DestinationLugana was born with the objective of combining and developing important connections in between the manufacturers of the Lombardy-Venetian denomination and a picked group of United States trade operators and journalism.
A journey into the American market which, although it is revealing some indications of maturity in usage, sees at the very same time a shift in choices towards fresh and delicious gewurztraminers, specifically amongst millennials, and a steady upkeep of worths, an indication of a choice towards the premium sector. For this factor the Consortium has actually chosen to concentrate on the United States trade, contributing to the historical phase of New york city, Florida and Texas, 2 states where quality Italian gewurztraminer is progressively valued.
” We go back to the United States to enhance our position on the planet’s leading red wine market and we do so by speaking with those who deal with red wine every day, purchasers, restaurateurs and sommeliers– discusses Edoardo Peduto, director of the Consortium– this year we have actually wished to broaden our activity to more advantage our manufacturers, in specific by establishing contacts with the trade e with the customized press, structuring an activity strategy focused on interacting the quality and freshness of our white wines to sector operators.”
It begins on Might 7th in New York City with the launch occasion of Location Lugana, a directed and interactive tasting carried out by Wanda Mann, East Coast Editor of Somm Journal, devoted to journalism and influencers. Consequently we fly to Texas with 2 visits, one in Dallas on Might 9th and one in Houston on Might 10th. These masterclasses, devoted to sector operators, carried out by Tiffany Tobey, basic director of Thirty 8 and Vine, will see a thorough discussion of the area and the white wines being tasted, followed by a minute of totally free tasting.
The trip will end in Florida, in Miami on May 13 and 14, initially with the Lugana Breeze occasion, an aperitif at the popular oceanfront dining establishment Casadonna, and the following day a masterclass carried out by Jacqueline Coleman, of the Biscayne Times, devoted to operators and journalism.
