Born numerous years earlier in London, for 2 years now Your house Of Peroni Nastro Azzurro– the “immersive principle” of the premium Italian beer brand name coming from Asahi Europe & International, which embodies Italian taste and knowledge however likewise the worldwide opening, with a custom-made area and occasions that integrate music and home entertainment with the gastronomic deal – is likewise found in Rome, the city where the beer with the blue ribbon on the label was born in 1963: produced in the Peroni factories active given that given that 1864, the name remembered the reward granted in 1933 to the transatlantic Rex, the very first Italian vessel efficient in crossing the Atlantic Ocean in the fastest possible time.
Today, Peroni Nastro Azzurro is the very popular Italian premium beer abroad, and significantly highlights the “Italian way of life” worldwide, likewise thanks to the launch of brand-new items such as Peroni Nastro Azzurro Stile Capri, and distinguished collaborations such as that with Ferrari, which includes Peroni Nastro Azzurro 0.0%.
Hosted over the last few years by Pacifico, the dining establishment inside Palazzo Dama a stone’s toss from Piazza del Popolo, this year Your house Of Peroni Nastro Azzurro alters place and “oceanic setting” and transfers to Mediterraneo at MAXXI, the extensive area The interior of the National Museum of 21st Century Arts which stands apart in the Flaminio district thanks to the architecture developed by Zaha Hadid. Inaugurated on 23 May with a night accompanied by the music of the widely known Italian crossover electrical violinist Andrea Casta, the area that wishes to commemorate design of the brand name, boosting the capability of Italians to live life to the complete in every minute, will propose the PNA Nights every Thursday till October: reveal suppers animated by the involvement of artists, artists and unique visitors, with a calendar that for the next couple of weeks consists of the visits with Liano Viko (30 May), Carolina Rei (6 June), Jerry Calà (13 June), Frenkie Mikeli (20 June) and the night committed to the Nastri d’argento of the movie celebration, set up for 27 June.
However every night, Your house Of Peroni Nastro Azzurro will provide a food experience concentrated on the various items of the brand name accompanied by a refined gastronomic proposition, with a concentrate on usually Mediterranean specializeds, with meals to couple with the various beers. “We more than happy to resume the home of Peroni Nastro Azzurro in the heart of Rome, restoring ourselves in such an expressive place as the Mediterranean”, states Viviana Manera, Peroni Beer Marketing Director. “Your House of Peroni Nastro Azzurro is an area developed to communicate to customers all the iconicity and Made in Italy design of the brand name, through an idea that completely reveals the viewpoint of ‘Live Every Minute’. And it is exactly to speak with the general public and deal special and memorable minutes that we have actually chosen to inaugurate the best area for the Roman season that will start, where you can enjoy the real essence of Peroni Nastro Azzurro, sip after sip.”
Your House of Peroni Nastro Azzurro will be open to the general public upon booking, placing itself as a point of recommendation in the city for fans of design and improvement.
