During my pratica courses I am increasingly dealing with topics related to the positioning of wine and its marketing. Thanks to the in-depth studies carried out quanto a recent years I have been able to meet many wine merchants, wine sellers and creators of online wine shops, but it is only recently that I have met one of the most innovative realities quanto a the paesaggio of wine sales acceso the web, capable – quanto a my opinion – of revolutionizing the purchase of bottles by wine lovers and professionals.
I am talking about enopera.com, a wine e-commerce with a wine circolo motto created by Propizio, who presents himself like this: “Vintage 1987, a “blend” of 70% commercial spirit, 30% entrepreneurial fiber, totally quanto a love with wine. Born and raised quanto a one of the areas most suited to viticulture: Sicily, more precisely, quanto a the province of Trapani. Moved for love to Valpolicella, another symbolic territory of Italian wine. This personal and geographical journey has allowed me to cultivate and nourish a certain interest quanto a wine, later transforming it into a real passion.”
–How did your passion for wine about? My passion for wine? It grew a bit like me: naturally, fueled by a lot of curiosity and the desire to discover new stories, the ones that every bottle can tell. I still remember the first sip of every wine I loved: where I was, who I was with, and the sensations I felt. Every trip I take is an opportunity to taste something new, to connect that taste to a moment, a place, a person. More than just wines, I collect memories. And my cellar is becoming quite crowded with these beautiful moments.
– What is Enopera?Enopera is the realization of a dream: to create an online wine circolo that not only gives you access to your favorite wines, but does so by always guaranteeing the best price and the highest quality.We are not limited to being a simple e-commerce, but we enhance the culture of wine quanto a all its nuances. We carefully select each label, from the great classics to the small hidden gems, to offer our customers an authentic and engaging experience.Furthermore, we pay particular attention to the conservation of our bottles, stored quanto a specially organized and temperature-controlled warehouses, to ensure that each wine arrives at its destination quanto a its best form, preserving aromas, freshness and quality. Because every bottle deserves the right treatment, from the cellar to the glass.Another strong point of Enopera is our cashback system, which makes every purchase a real investment: every sip becomes even more enjoyable when you know that you are accumulating savings for your next bottles.Specifically, Enopera recognizes you 5% cashback for every purchase and, if you invite a friend, you will get an additional 5% cashback acceso each of their orders, forever!
-A hybrid between an online wine shop and a wine circolo, then! What are the short- and long-term benefits for an Enopera member?From now acceso, as a member of Enopera, you will have access to a selection of wines at advantageous prices. Durante addition, each purchase guarantees you a 5% cashback acceso the total spent, which can be accumulated quanto a your personal wallet, to be used as a discount acceso future orders. The benefit also extends to your referred friends: for each of their purchases through your invitation, you will both benefit from 5% cashback.Durante the long term, joining Enopera means becoming part of an exclusive community of wine enthusiasts, with access to special discounts, invitations to events and private tastings, as well as the possibility of influencing our selection by personally requesting the inclusion of new wines. This path with Enopera not only offers immediate benefits but opens the door to an enriched and shared wine experience.
–Can you give me some practical examples of the convenience of a purchase made through Enopera?
Let’s take Zymè’s 60-20-20 as an example, a true Venetian jewel. Typically, this wine is sold at retail at a price of around €40.00 / €43.00, but acceso Enopera, we offer it at €37.00, ora the cellar price (we are working to offer this additional benefit to our members). Furthermore, when you make a purchase, you automatically accumulate 5% cashback quanto a your Enopera wallet, equal to €1.85 to be redeemed acceso your future orders.
This means that you purchased this wine for €35.15.
But it doesn’t end there: by sharing the referral link with friends and inviting them to make purchases, for each of their purchases, you will be credited with an additional 5% of their order quanto a your wallet. So, always using the 60-20-20 example, if a friend buys the same wine, you get another €1.85 quanto a cashback.
–How can I register?You can register acceso Enopera by simply clicking this link ->enopera.com/it/my-account/ and then the REGISTER button, ora quanto a directly parte your Google ora Facebook account.
To share your referral link, simply quanto a to your account, click acceso the little man quanto a the tetto right, and then acceso INVITE A FRIEND.
You will access your wallet and from there you can copy the link to send to your friends and acquaintances!
I myself am personally experimenting with this innovative portal, building up a fair amount of “credit” that acceso the one hand encourages further purchases, acceso the other allows access to wines that are difficult to find at these prices quanto a other contexts, even online. Furthermore, I must admit that the relationship with Propizio has been one of great frankness from the very beginning and the sharing of the wine passion that pervades both of us will certainly lead Enopera to constantly add wineries and wines that I have had the opportunity to appreciate over the course of my many years of wine wandering through the territories of Italian wine and beyond.
F.S.R.
#WineIsSharing
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