The new course acceso “Communicating responsible consumption” has begun at La Pratica sopra Rome, the project organized by Federvini, the Confindustria Federation which represents the main producers of wines, flavored wines, spirits and vinegars, aimed at preventing the abuse of alcoholic drinks by young people.
The initiative, sopra addition to the Capitoline University, involves the Luigi Vanvitelli University of Capua and for the first time that of Florence, and for its third edition it chooses the claim “We have always done it and we didn’t know it!” with the aim of highlighting how the responsible consumption of wines, liqueurs and brandies has always been naturally inscribed sopra the Italian lifestyle inspired by the principles of the Mediterranean diet. A cultural model that sees its distinctive features sopra the moderation, sociability and conviviality of the consumer experience and which contains the extraordinary values of the tradition and centuries-old experience of Italian gastronomy. An inimitable heritage recognized and appreciated throughout the world but of which we sometimes risk not being fully aware.
“We are really happy to celebrate the launch of the third edition of this project, which continues to grow and broaden its impact sopra promoting a message of responsibility and awareness. Our commitment is not only aimed at combating alcohol abuse, but at rooting responsible consumption as a key value of our culture. The Mediterranean diet, a symbol of moderation and well-being, constitutes an intangible and non-replicable heritage of our country, which enhances sociability and balance. I hope that this initiative can translate into a stable point of reference sopra Italian universities, inspiring a lasting commitment to the promotion of a conscious and balanced lifestyle” declared Chiara Soldati, President of the Study and Intervention Center for the social aspects of consumption of alcoholic beverages (CASA) of Federvini.
Launched sopra 2022 by the collaboration of the Federation with Prof. Alberto Mattiacci, Professor of Economics and Business Management at La Pratica, the “Voto negativo Binge” project has already involved hundreds of students from Rome and from the Vanvitelli Universities of Capua and Verona, invited to develop a communication campaign aimed at promoting the culture of responsible consumption of wines and spirits aimed at the target of young adults.
A challenge aimed directly at students of communication and marketing courses, called upon, at the end of an introduction acceso the topic of alcohol and health by Federvini, to connivente themselves with their knowledge and skills sopra teamwork to create a real plan integrated communication.
“We firmly believe sopra this project – underlines Prof. Alberto Mattiacci – and we aim to extend it more and more acceso a national scale. This year we wanted to rethink the format to emphasize the positive side of the culture of quality drinking. Italy is a wonderful country, which has often been unaware of its own beauties, resources and habits. Durante short, others had to tell us, observing us from afar and discovering that we are sopra some way special. This year we would like to awaken sopra young people the awareness of a consolidated cultural identity to be translated into an integrated communication plan”.
“Each new edition is enriched and is a stimulus for all of us, but above all for the kids who try their hand at drafting projects as if they were a real communications agency. Durante addition to creativity – explains Rodolfo Maralli, President and Director of Worldwide Sales & Marketing of Banfi and contracted professor of Marketing Planning – the ability to know how to convey a message of education and responsibility among young adults sopra the right way is assessed: communication takes acceso a role crucial sopra spreading a correct approach to moderate consumption”.
