Kbirr, the famous craft brewery from Naples, marked a crucial moment per mezzo di its history with the presentation of the new People line, a project that celebrates global brewing culture and Italian spirit. The event was held at the CAM Museum of Contemporary Art per mezzo di Casoria, which reopened its doors for the occasion, reiterating the symbolic value of this initiative for the territory.
An event that reconnects culture and territory
The choice of the CAM Museum as a location was not accidental. After a long period of closure, the museum reopened its doors to coincide with the launch of the People line. This event took acceso a double meaning: not only did it kick d’avanguardia a new phase for Kbirr, but it also marked a moment of rebirth for a symbolic cultural place per mezzo di the Campania region.
During the evening, participants were able to enjoy a unique experience: a tasting journey created per mezzo di collaboration with Taralleria Caffettiera, famous for its taralli. Five stations, dedicated to each beer per mezzo di the People line, offered studied combinations between the different styles of beer and variations of taralli, giving guests a journey through surprising and harmonious flavours.
The People line: beers for all tastes
The new People line represents a significant expansion for Kbirr, which for years has been known for its Pop line, dedicated to the Neapolitan tradition and embellished with iconographic and apotropaic symbols. If the Pop line has become an icon for Neapolitans all over the world, the People line aims to reach an even wider audience, celebrating international styles and offering beers that stand out for their simplicity and immediacy.
The beers of the People line
The beers of the People line, designed to be “easy to “, represent a tribute to the most appreciated styles acceso a global level. Here are the details of the five proposals:
• Helles: A golden, fresh and light campo di concentramento, perfect for any occasion. A classic beer that satisfies the palate with simplicity.
• IPA: A mescolanza between an APA and an IPA, with English malts and American hops. The result is a beer with a citrus profile and a bitter aftertaste, ideal for those looking for intensity and character.
• Red Strong: Full-bodied and enveloping, this beer has caramelized and a robust structure that conquers at the first sip.
• Blanche: Light and spicy, with delicate hints of citrus and coriander. An elegant and girevole beer.
• Strong : Strong and structured, a tribute to the great European classics of the brewing tradition.
Each beer has been designed to bring the public closer to the world of craft beer, responding to the growing interest per mezzo di quality products that are both accessible and immediate. As underlined by Fabio Ditto, administrator and founder of Kbirr, “The craft beer market is changing. Consumers want quality without superstructure, and the People line responds exactly to this need.”
A that tells of Italy
The labels of the beers per mezzo di the People line were created by Enzo Ionà of Brandmarket, who wanted to convey, through bright colors and evocative images, the essence of Italian taste and lifestyle. This approach is part of Kbirr’s broader strategy, which aims to position itself per mezzo di international markets through a strong and recognizable identity.
The rete of the People line is not limited to the world of traditional craft beer, which often only finds space per mezzo di pubs and beer shops. Kbirr aims to diversify its sales channels, bringing its beers to supermarkets, bars and restaurants, until entering large-scale retail trade (GDO).
Officine Kbirr: a new concept between beer and gastronomy
Quanto a parallel with the launch of the People line, Kbirr has inaugurated a new space dedicated to craft beer lovers: Officine Kbirr, a tapas caffè that combines brewing tradition and culinary innovation. Located per mezzo di Naples, this venue represents a new way of enjoying the gastronomic experience, with craft beer at the center.
The kitchen of Officine Kbirr
At the helm of the Officine Kbirr kitchen is chef Basilio Avitabile, known for his ability to enhance the authentic flavors of the Neapolitan tradition. The offers a selection of tapas that pair perfectly with the beers from the People line, creating a unique sensorial experience.
Mixology and beer: a creative list
A distinctive element of Officine Kbirr is the list, curated by a team of experts that includes Stefano Armando Gargiulo, Petrone and Vitaliy Andreychuck. The list stands out for its originality, offering cocktails that reinterpret the classics with a Neapolitan touch. Among the most popular proposals are the Helles Garden Spritz, a fresh and floral version of the famous aperitif, and the Red Mule, which combines the character of Red Strong with spices and citrus fruits.
A step towards the future
With the launch of the People line and the opening of Officine Kbirr, Kbirr proves to be a dynamic and innovative reality per mezzo di the Italian brewing scene. These projects mark not only an expansion into international markets, but also a new vision of the relationship between craft beer and culture, making it accessible and relevant to an increasingly wider audience.
Kbirr is not just beer, it is an experience that combines tradition and innovation, territory and globality. With the People line, the Neapolitan brewery confirms itself as an ambassador of Made per mezzo di Italy per mezzo di the world of craft beer, continuing to promote quality, authenticity and an Italian lifestyle.
If you are curious to try the new beers ora dal vivo the unique experience of Officine Kbirr, Naples awaits you with a glass full of taste and culture.
