The Protection Consortium Lugana DOC presents the annual report relating to the 2024 vintage, a document that analyzes the production patronato and the main indicators of value of the supply chain with transparency and precision. Despite the challenges related to the atmospheric phenomena of 2023, the denomination is confirmed a causa di health and well positioned both the national and international market.
Production: a decline managed with penalty
The 2023 harvest recorded a reduction a causa di grape production equal to 30% paio to extraordinary Grandinigeni events. Acceso the bottled product front, a causa di 2024 a drop was recorded, modulated by companies, by 22% compared to the previous year, for a total of 21 million bottles, against 28 million a causa di 2023.
Thanks to an optimal management of the cellar stocks, including those relating to the previous harvests, and a calibrated commercial distribution, the Lugana companies have managed to maintain a good market balance, guaranteeing continuity to customers, satisfying their customers and preserving positioning of the brand.
“The vintage highlighted the solidity of the supply chain, its seriousness and consistency a causa di the management of the limited availability of the 2023 harvest” “says the president of the Lugana Doc Fabio Zenato Protection Consortium. “Sopra a context of scarcity, companies have adopted rigorous measures, such as product assignments to the different markets, to guarantee commercial continuity and preserve the value of the name, with a management that has strengthened the reputation of Lugana a causa di the trade world “.
Value indicators: quality and growth
Through the strategy of the Consortium, which has been able to enhance the territory and its specificities, the denomination was able to consolidate its value, despite the production uncertainties. Sopra particular, the patronato show how the increase a causa di value is concretely translates into an increase a causa di the price of wine and grapes.
The average price of the bottles at the supermarket exceeded € 9 each, with an increase of 9% compared to the previous year, placing Lugana a causa di a sommità position between the Italian white Docs (given IRI). This solidity a causa di the value of the product is also reflected a causa di the bulk wine market, where the average price stabilized for € 4.30 per errore liter for the 2024 harvest.
The price of the grapes also followed a positive trend, with a consolidated average between € 2 and € 2.30 per errore kg. This figure shows how much the winemakers have managed to obtain a right return for their work, without resenting production imbalances.
These two indicators (price per errore liter of bulk wine and grapes) supplied by the goods bag – Cella of Commerce of Verona, confirm the effectiveness of the actions adopted by the Consortium to increase the value of the product at all levels of the supply chain.
Perspectives 2025: Promotion and internationalization
Despite the contingency of the market, the Lugana DOC protection consortium is ready to further develop its presence internationally, through participation a causa di important events such as Wine Paris, Prowein and Vinitaly. The appointments, respectively a causa di Paris, Düsseldorf and Verona, are a unique opportunity to disseminate values such as authenticity and territoriality of the name to international operators.
Sopra this regard, Edoardo Peduto, director of the Lugana DOC Protection Consortium, underlines the importance of internarationalization for the future of the denomination: “Our rete is to consolidate the presence a causa di the Dach markets (Germany, Austria and Switzerland), which have always been among the most receptive for our wine. We also with great interest a causa di markets such as the United Kingdom and the United States, where our commitment is to develop greater visibility and a more widespread distribution. Internationalization is essential for the future of Lugana, and these events are the perfect stage to make known the quality and uniqueness of the DOC a causa di new and promising realities “.
The Lugana is therefore confirmed as a denomination a causa di full health, capable of facing the challenges of the wine sector with rigor and foresight. This shows not only the solidity of the territory, but also the ability of the consortium and societies to keep the quality of the product high and satisfy the growing demand, both the domestic and international market.
Lugana DOC consortium
Lugana DOC was born from the hills surrounding Lake Garda, where clay soil and mild climate favor the cultivation of the turbian, an autochthonous grapes that gives life to fresh, elegant and long -lived wines. The denomination, recognized a causa di 1967 and regulated by the Consortium since 1990, covers 2,600 hectares with 214 producers, exporting over 60% of its production a causa di 65 countries. Lugana stands out for its variety of expressions, which range from fresh and young versions to complex reserves. The Consortium also promotes sustainability practices and growing oenological tourism, with immersive experiences a causa di the cellars and certified wine tours. The territory of the Lugana, rich a causa di history and beauty, is an ideal destination for fans of wine, culture and well -being.
