Andrea Lonardi, “legacy” specialist. First project with Marilisa Allegrini • Food and Wine Italy

Modification of speed for Andrea Lonardi. If simply under a year ago his entry into the elite of the Masters of Red wine had actually put him in a position to turn into one of the most prominent characters on the planet of white wine in Italy (and naturally in Europe), after completion of his ten-year expert profession in Angelini Red wines & Estates– of which he was COO– left lots of possibilities open for his expert future.

As may be anticipated, he did pass by the apparent course of relocating to another business, however pressed on the accelerator by transforming himself with the Andrea Lonardi Cultivating Tradition job, which he himself specifies as “a brand-new kind of tactical and ingenious cooperation in Italian and worldwide white wine scene, which intends to support historical and recognized brand names of great white wines, through development and renewal tasks, improving their customs and reinforcing the relate to the wine-growing areas they come from, through a brand name and item identity method “. The Veronese MW for that reason emerges on the white wine scene as an executive consultant efficient in supporting business groups or smaller sized entities with custom-made tasks to grow in brand name positioning.

Assistance and mentorship in the Marilisa Allegrini group.

The very first job was revealed on the area by the recently formed Marilisa Allegrini group. 2 months after the discussion of the brand-new truth – that includes the 3 household companies specifically Rental property della Torre in Valpolicella, Poggio Al Tesoro and San Polo in Toscana – Allegrini itself reveals the start of the cooperation with the ingenious entrepreneurial job of executive advisory by Lonardi. “Andrea boasts a history of vertical supervisory instructions (from the vineyard to the marketplace) in prominent white wine business– he states– and from today he starts to make his abilities offered within our brand-new job. He will lead our group in a task to improve the areas in which we run, supporting the development of the business organization with the goal of combining and establishing our possessions in the production, marketing and business fields.” Lastly, Lonardi will likewise be a referral figure as a coach for Marilisa’s children, Carlotta and Caterina, who represent the next generation in the business. “I am honored and delighted to start this journey with Marilisa, Carlotta and Caterina– validates Lonardi -. I will make all my experience, imagination and vision offered in the great white wines section to support advancement in Bolgheri, Montalcino and the Veronese denominations.” And it will likewise be a chance to accompany the generational shift.

Cultivating Tradition or positioning.

Andrea Lonardi Cultivating Tradition is “the synthesis and symbol of my course of research studies, cooperations and acknowledgments– discusses the MW–, a task that makes a wealth of experience and a fortunate vision of the world of white wine offered to business, the outcome of a set of abilities obtained in numerous fields, from production to marketing to sales.” At the base, a strange scholastic course: from the degree in Agricultural Sciences and agri-business at the University of Bologna to the research studies at the Grande École of Montpellier, approximately the training programs and expert experiences in Languedoc and California. Lonardi for that reason puts his hybrid and vertical figure at the service of the brand-new obstacles for the altering world of white wine. “The white wine market is going through extensive modifications– he clarifies– with modifications in customer habits and market needs which need a brand-new method to item and organization management. I will devote my experience to supporting great white wine brand names in improving their identity (brand name and item) and enhancing their market placing, maintaining their custom for future generations. Together we will deal with the intricacies these days’s market and trace courses that appreciate their history, while welcoming development and modernity of idea.”