Create business opportunities and intersectoral synergies between wine, luxury and communication sopra a new way. This is the perspective that comes out of Be.In qualità di, an event promoted by Allumeuse by Alessandra and Gabriele Gorelli, sopra Naples sopra recent days for the edition hosted at Albergo Parker’s. Welcoming the new that advances, lowering the tone of voice acceso social , taking and giving time, working consciously offering the highest quality, taking care of the details. It is valid sopra the creative process, sopra the approach to AI, sopra food and wine tourism, sopra writing and sopra tasting. Con this sense – between talks, masterclasses, tastings and B2B meetings – also from the reasoning that emerged sopra the final panel of the 19th. The centro, after the interventions of the Ambra and Tommasone wineries which represented the specificity of Ischia’s heroic viticulture, was acceso the communication of wine.
Wine communication at Be.
“Wine has been talked about for a long time, sopra a too dignified and pompous way because it was thought that to do otherwise would mean debasing it. But sopra this way those who didn’t ‘know’ were left out. But today to speak to the younger people (and there is a growing portion of them, the say, who are abandoning a saturated internet to offline) we need pop communication that brings out its values: the experience of traveling through places, being a model of a slow life; these are topics that they are of interest to everyone” said the journalist and sommelier Adua Casa. Social is still essential, but focusing acceso anche se and simple virality sopra wine communication is not. Rather, it was said, it is good to use it as a forerunner for small insights and follow the general tendency to “lower the tone of voice”, and to think that it is not always the best strategy to “address everyone, but rather to work better acceso market niches” said Sara Partecipa, Deputy Director of Elle Gourmet, at the panel moderated by Alessandro Viapiana.
Con the Be. ideas laboratory, communication emerged as a transversal but not unique theme, according to an innovative format. Con this sense, some very special moments, such as the space carved out for a very small denomination of value such as Mandrolisai, which concluded the three days, rather than the Masterclasses conducted by Gorelli MW also with Wine Enthusiast, the leap into Neapolitan craftsmanship at Kiton, the starred dinner “Le Coppia Sicilie”, the moments of relaxation with signature cocktails, the Champagnes, the DJ sets and the coffee breaks with the Coffee Station of the Specialty Lavazza 1895.
Final day Be. and the Mandrolisai tasting
Mandrolisai, equipped with a modern specification that takes into account the orography of the territory which embraces altitudes from 400 to 750 meters above sea level, “describes a historical rural landscape, a wine territorio, beyond the vine and the cellar style” said the expert Francesco Saverio Russo who accompanied the seven samples to the tasting.
“Con this hilly, granite-matrix mountain territorio that reaches up to the slopes of Gennargentu, there are small family-run plots (for a total of approximately 1200 hectares)” said Giovanni Zanda, present acceso behalf of the Consortium.
The plants, mostly conducted as saplings, with plants ranging sopra age from 60 to over 100 years, are sopra the geographical heart of Sardinia: all sopra the province of Nuoro, with the exception of one which is sopra that of Oristano. Seven municipalities are the municipalities, although, at the moment, “sopra Tonnara and Desulo, which are also sopra the regulations, it is risposta negativa longer produced to the extreme conditions.”
Con blend blend, sopra the Madrolisai Doc, together with others, there is the Sardinian Bovale (also called Muristeddu) which gives structure and tannin; the Cannonau with its burst of energy and the Monica a causa di Sardegna which meets the with its contemporary side. The range of wines offered has, with obvious differences linked to the choices of elevation, offered an unprecedented centro acceso a historically suitable territory from which, today, wines that have a natural predisposition to respond to the demand for non-inked wines; of character and at the same time drinkable and, finally, with a complex storytelling behind it.
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