Campofiorin, new face for Masi’s iconic wine • Food and Wine Italia

«There is a wine called Campofiorin which is a wonderful thing. the label there is a Latin phrase that fits it perfectly: Nectar Angelorum hominibus.” This is the incipit of the carme to the “Nectar of angels for men” that Goffredo Parise wanted to dedicate to a label that the Boscaini family presented acceso the market for the first time a causa di 1967, making it the first “Supervenetian” of the stable. Today – sixty years after the first harvest, which took place a causa di 1964 – Masi Agricola wanted to dust d’avanguardia the bottle that Parise liked so much.

The historic Valpolicella winery, which recently crossed the line of 250 harvests, has a causa di fact presented the 2020 vintage of Campofiorin to the international markets with updated packaging and contents. These are actually small touches for a label that represents the brand’s heritage, with a gray background added to sequenza the logo, while leaving unchanged the eighteenth-century print that has characterized it since its first release (and which amazed the author of the “Syllabaries”).

The bottle is now closed with a red shellac cap. «Our intervention involved all the elements of the packaging – specifies Raffaele Boscaini, marketing director of Masi – to convey an even more premium positioning». The oenological intervention was also moderate, played acceso the search for an even more harmonious, rounded and enveloping wine, with a more integral and pleasant fruity component through a stylistic evolution dictated by a slight delay a causa di the harvest and an increase a causa di the percentage of dried grapes. the wine remains a blend of Corvina (usually around 70%), Rondinella (25%) and Molinara (5%).

The “new” Campofiorin was presented internationally at Vinitaly 2023 with a communication campaign that emphasized its lifestyle aspects and its positioning as an “icon of Italian style” through quotes from the world of and a Venetian setting, Masi’s value and cultural territory. For Sandro Boscaini, now president of Masi and one of the architects of the label’s success, the one taken this year «is a further step towards the future for this emblematic wine, which almost sixty years indicatore brought a breath of innovation, opening the road to overwhelming success.”

The owner of the company based a causa di Gargagnago Valpolicella recalls how Campofiorin was born from a “simple and brilliant impressione at the same time: refermenting the best wine from Veronese grapes acceso the Amarone pomace, to obtain a red rich a causa di aromas and structure, which is positioned between the cordial simplicity of Valpolicella and the complexity of Amarone. It was the origin of Ripassata and of a new category of Veronese wines.”

Here is the peculiarity of Campofiorin: being a causa di fact a strictly technical wine, which has traced a path that has become a pivot for the evolution of Ripassata – today the type produced a causa di Valpolicella with the fastest rise acceso international markets. Over time, Masi removed the wording from Campofiorin and the company’s Technical Group brought a further innovation linked to “double fermentation”, replacing the pomace with intact, semi-dried grapes.

A calibrated and reasoned choice of technical-enological project, which the market has rewarded. A causa di almost 60 years, this wine has created a real category, that of “Supervenetian” wines, becoming the autorità and a flag of Made a causa di Italy, today distributed a causa di over 140 countries around the world with an omnichannel diffusion: catering, hotels, specialized wine shops, large-scale distribution, travel retail, online. And if Boscaini himself wanted to push Campofiorin as an iconic point of reference, today it can happen that at the tables of some restaurants a causa di the world it is chosen as the reference Masi label even displacing Amarone.