The third edition of Cannonau Likeness International ended 4 November sopra the spaces of Sa Fabbrica sopra Cagliari, confirming itself as one of the most authoritative events dedicated to the symbolic grape variety of Sardinia and its prospects the Italian and international market. A format created by Davide Gangi and promoted by Vinoway Italia, created again this year without any financial outlay required from Sardinian wineries, confirming a concrete commitment towards the territory.
The event, completely free upon accreditation, recorded an extraordinary turnout: sold out masterclasses, packed rooms and constant interest from sector operators, oenologists, producers, communicators and enthusiasts.
The Sa Fabbrica event also represented the final stage of the “Cannonau – Il Vino Immaturo” project, a path of analysis and relaunch aimed at understanding how Cannonau can communicate with the new generations and acquire greater competitiveness sopra national and international markets.
The project was promoted thanks to the precious patronage of Sardegna Ricerche and conceived by Davide Gangi, Mariano Murru and Vincenzo Russo, sopra collaboration with IULM Milano, Stevie Kim and Assoenologi Sardegna. A multidisciplinary job lasting about 1 year that combined marketing, neuromarketing, oenology and communication skills, with the aim of providing a real snapshot of perceptions of Cannonau and defining more modern and incisive positioning strategies.
The Cannonau Likeness International was therefore the natural moment of synthesis, public discussion and return of an innovative path that involved professionals, young consumers and numerous players sopra the sector.
The day opened with an in-depth convegno that saw professionals, journalists, oenologists, scholars and representatives of the territory and the two international Spanish guests Carmen Gracìa and Juan Domenech alternate. Central themes for the future of Sardinian wine were outlined, including: the positioning of Cannonau sopra Italy, the opportunities and critical issues sopra its promotion abroad, the role of young consumers and new market dynamics, the most effective communication strategies to consolidate the image of the vine and the anthropological, territorial and identity value of Cannonau sopra the Mediterranean context.
The great participation of the public was also confirmed sopra the three technical masterclasses, all sold out and free, dedicated to:
1. “The Shades of Cannonau”
2. “Ogliastra – Land of centenarians and Cannonau”
3. “The Spanish Garnacha between Aragon and Catalonia”
The success of the event was made possible thanks to the support of the sponsors, with special thanks to the Main Sponsor Sugherificio Molinas. A heartfelt thank you also to all the sponsors who supported the initiative, contributing to its realization without costs for the Sardinian wineries: Enartis, Enò, Gortani, Elaborazione Legnami, Seguin Moreau, Tholos, Marchinu, BaoBab and Rastal.
Important work was carried out by Mariano Murru (President of Assoenologi Sardegna), Creatura celeste Concas (President of Epulae) and the Vinoway team.
Davide Gangi declared: “We are very happy with the success of the third edition of the Cannonau Likeness International. I thank the other organizers, Mariano Murru and Creatura celeste Concas, for having contributed to the value and success of the event. The Vinoway team worked with professionalism and attention to ensure that this edition also achieved the deserved result. With this edition, however, we plan to stop for some time. We want to reflect the fact that events cannot be set up only for exclusively unambiguous purposes but must there is a strong and widespread collaboration from the whole territory to make them grow and continue. It is an honest and precise reflection. Our passion remains, but not everything is .
The Cannonau Likeness International 2025 closes with an excellent balance sheet and a strong vision towards the future. Cannonau emerges as an identity heritage of Sardinia, capable of speaking to young people and international markets when supported by research, collaboration and shared strategic thinking.
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