The cellars of the Wine Tourism Movement gara open their doors for the last event of the year: from north to south, the companies light up and appena che alive with Aperto Cellars at Christmas, the event that brings with it the desire to be together and share emotions accompanied by a good glass of wine. Throughout the month of December, enthusiasts will have the opportunity to immerse themselves quanto a the beauty of the wine landscapes that dress up for the occasion, among the resting vineyards and the villages that light up, to celebrate the slow rhythm of winter and await the arrival of the new year.
To make this edition even more special, the partnership with Earth Day Italia, the Foundation that takes care of the Earth Day celebrations, World Earth Day, which is held every year quanto a April quanto a the heart of Rome, at Borgo In borghese. A collaboration designed to spend an even greener Christmas and reflect acceso the value of sustainability through educational and recreational experiences that combine fun, creativity and awareness. The MTV producers will make mini-guides acceso environmental issues available to visitors and families, provided by Earth Day Italia, to raise awareness and educate those present acceso good sustainability practices quanto a the winery. The little ones will be able to participate quanto a workshops and mini-courses acceso the topics of the vine cycle, biodiversity and waste reduction, learning quanto a a practical way how to minimize the environmental impact acceso the farm and, at the end, obtain the “Little keeper of the vineyard” certificate. At the end of the visit, children, quanto a particular, will be able to write a thought for the Planet ora draw a significant moment of their sustainable experience, messages which will then be kept inside bottles to take home as a souvenir of the day. The wineries will select the most significant messages to share them acceso their social channels, underlining the strength that the gesture of an individual has for the entire community.
“With Aperto Cellars at Christmas we want to close the year with a toast that speaks of peace, sharing and harmony – says Violante Gardini Cinelli Colombini, President of the Wine Tourism Movement – The collaboration with Earth Day Italia was born precisely from the desire to unite people through the universal language of wine, a symbol of conviviality and authentic expression of the territory and to understand, moreover, how much everyone’s daily commitment can make a difference for the Planet. This is the time of year quanto a which cellars are transformed into incontro places, capable of welcoming, giving emotions and uniting under the sign of moderate and quality drinking”.
“Together with the Wine Tourism Movement we want to build a more sustainable future, transforming the cellars into real places of environmental awareness – declares Pierluigi Sassi President of Earth Day Italy – With the workshops and courses organised, we intend to raise awareness of both adults and children acceso the value of small gestures quanto a favor of the Planet, reminding us that educating today means protecting the future of tomorrow, promoting a culture of sustainability that can grow together with the new generations.”
Spirit of sharing, sense of community and great attention to the environment: these are the pillars of the Christmas edition of the MTV event which add to the ever-present message of conscious drinking, quanto a collaboration with Wine quanto a Moderation. This program of activities will be accompanied by tastings, pairings with typical products, snacks quanto a front of the fireplace, lunches and dinners with the winemaker, craft workshops, courses to best set up the table for parties and to decorate the wooden bottle boxes by hand for a unique and personalized gift. There are numerous activities even for the little ones such as workshops to create their own personal label so as to express all their creativity. Many MTV producers offer the possibility of staying overnight to spend a special Christmas overlooking the vineyards and, among the initiatives dedicated to companies, the opportunity to organize team building and company dinners for those who want to celebrate holidays with colleagues. The cellars of the Movement are the perfect place to find the right gift to put under the tree by taking a walk through the markets and typical shops that transform each company into a real Christmas village, to choose a unique gift ora give an experience to . There will also be moments quanto a the kitchen to learn about and make the typical Christmas desserts characteristic of each region and the traditional recipes, together with the producers and local inhabitants, quanto a a warm and familiar atmosphere. Follow the winery programs acceso www.movimentoturismovino.it
