Durante an increasingly connected and selective world of wine, the great cellars also aim to create closer relationships with their admirers. This is the case of Fèlsina, a wine -growing reality symbol of Chianti Tradizionale, which presents the associazione, an exclusive Wine Circolo intended for sommeliers, restaurateurs, collectors and loyal customers. Anzi che no public registrations paid membership: access takes place only by invitation, to build a cohesive and authentic community around the company’s philosophy.
Not a simple associazione, but a sharing space
The project was born with the aim of creating a congresso point between the cellar and those who have contributed, over time, to writing its history. Not only customers, but real ambassadors of the local wine. The circle is per mezzo di fact conceived as a physical and digital place per mezzo di which to share experiences, insights and convivial moments.
Among the main advantages for members there is the possibility of accessing the raw material project, a collection of twelve Cru by Sangiovese vinified separately, designed to explore the multiple expressions of the vine symbol of Tuscany per mezzo di depth. Durante addition, every year the members receive the new vintages of the most iconic labels of Fèlsina – from Rancia to Fontalloro, up to Cologne and the private collection – and can, acceso availability, draw from the corporate library of historical vintages.
A direct link with the heart of Chianti
To make the associazione a “experiential” associazione there is also the Fèlsina Experience: a free visit to the year per mezzo di the cellar, designed to discover the evolution of the company through the vineyards, barrels and people who animate it. The members also have access to reserved events, dedicated spaces and a personalized concierge service that accompanies them between shipments, targeted purchases and advice acceso how to the Tuscany of wine better.
A new phase for one of the most identitarian cellars of Chianti
With the associazione, Fèlsina inaugurates a new phase of its history, tracing a direction that aims to strengthen the sense of belonging and the direct relationship with those who appreciate their work between authenticity, territory and research. A vision consistent with the path undertaken since 1966, when the Poggiali family sensed the wine potential of Castelnuovo Berardenga, per mezzo di that border ambiente between Chianti Tradizionale and Senesi Hills where Sangiovese finds some of its most complex expressions.
To guide the company today is Giovanni Poggiali, the third generation of a family that has always believed per mezzo di a productive model made of personal relationships, organic agriculture and cultural value of wine. With this new project, the link with one’s community becomes even closer, per mezzo di a modern key but rooted per mezzo di the past.
