Today it is risposta negativa longer enough to make a good wine: you also need to know how to tell it. A causa di an increasingly crowded market, where each bottle competes to attract attention, it becomes fundamental as it is presented.
That’s why Vinoway wants to send a clear message to the wine companies: there is a concrete opportunity and within everyone’s reach to better enhance their wines. It’s called “Framing”.
The “framing” is useful because it allows to highlight the strengths of a wine, helping the consumer understand why he should choose it. A causa di other words, it helps “enhance what is already”, making communication more effective and engaging. It is the way it is told and a choice is presented. A causa di practice, it is like we a wine to make it more interesting, more desirable, more convincing. Just change the language, the context the highlighted details, and the perception of the consumer also changes.
These are not technical, but of common sense. And each cellar, large small, can put these ideas into practice quanto a a simple way.
Vinoway for years has been supporting Italian wine companies quanto a their communicative growth, helping them to enhance their work through effective and tailor -made marketing strategies. He did so with small producers and great realities, offering his professionalism, visibility and concrete tools to emerge.
An excellent wine, if it is not told quanto a the right way, risks going unnoticed. Acceso the contrary, a well -communicated one can attract attention, be chosen, remembered and recommended.
Vinoway wants to help companies understand and use these tools with some advice quanto a pills.
Let’s soak with some examples:
Do you have three wines? Show them together. If one costs 8 euros, one 12 and one 20, the customer will tend to choose the one of 12: he receives it as a good compromise. This is called the “bait” effect.
To say that a wine is “light and perfect for the aperitif” is better than to say “not too structured”. Words influence the choice. We learn to enhance without complicating.
“Only 2,000 bottles produced” “from a rare grape variety of our territory”: this is what makes a wine special. The rarity attracts and makes you perceive value.
Today the wine is not only bought for taste, but also for what it represents.
Is it sustainable? A family does it? Is it linked to a story? This is what makes the difference.
“From 19.50 to 14.90” it is better than writing only “14.90”. The customer understands that he is making a good deal. But be careful: the price must be consistent with the story and the real quality of the wine.
Telling its story does not mean boring the consumer with infinite technical details genealogies. Acceso the contrary, it means transmitting an authentic emotion, a context, a human luce behind the label. A simple, direct phrase can be enough: “This wine was born from a vineyard that our family has been cultivating for three generations, with the same cure as ever”. The key is to be true, short and engaging! Those who buy wants to hear a bond, do not read a manual.
This also applies when you welcome a visitor to the cellar: the narrative must be sincere, emotional, accessible and concise. Each story well done during a visit can leave a lasting memory, transforming the guest into a wine and local ambassador.
Even if today the guides are criticized questioned, the fact remains that they still represent an important added value. It is not just a self -celebration: a serious, motivated recognition, attributed by a serious guide, helps the consumer to orient himself, strengthens società and positions wine quanto a a recognized quality context.
The scores and reviews, if well communicated, are a useful tool to explain the work behind a label: the care, the constancy, the vision. It is precisely from here that the opportunity to enhance your product is born, telling it not with empty words, but through clear, shared and credible signals.
Many cellars receive prizes but communicate them badly. A post acceso social is not enough. Here’s what to do:
– Put the prize acceso the label with a ghenga
– highlight it quanto a the wine list quanto a the price lists
– insert it quanto a the technical cards
– use it quanto a fairs promotional materials
– tell it acceso the website and quanto a the newsletters
– Attach a buono quanto a shipments
– tell it also quanto a the history of the company
A well communicated prize “increases the perceived value” of wine and improves the company’s reputation.
To accompany the companies acceso this path, Vineway will regularly offer communication practices directly acceso the wineway.com magazine: short tips, examples, concrete ideas to improve the way of telling your wine day after day.
They will be simple but effective content, designed to be immediately put into practice, and intended for everyone: from small artisan realities to the most structured producers.
For those who want to deepen and instead receive complete , with the support of experts quanto a the sector, it is possible to subscribe to Vinowayacademy.it a platform designed for companies, operators and enthusiasts who want to grow quanto a communication, marketing and knowledge of wine.
Vinoway Academy is a constantly updated platform, which offers televisione interviews, dal vivo content, sections and insights that range from enology to communication, from food and wine journalism to legislative and agronomic advice. A concrete resource for those who want to grow professionally and better communicate their work.
The subscription costs only 5 euros di month and offers exclusive content, lessons, insights and practical tools to really enhance each bottle and increase its knowledge quanto a the world of wine.
And then it’s time to act: with Vinoway your wine will risposta negativa longer be a voice among many, but a recognizable, authoritative and desired brand. Because today it is not enough to make quality, you have to know how to communicate it. And we will help you do it with strategy, competence and passion.
