This year too, wine tourism is showing a positive trend – precisely, +16% compared to 2023 -, for a total of 2.9 billion euros (compared to 2.5 per mezzo di the previous year) and 15 million visits per mezzo di wineries throughout Italy, as attested by the giorno from the Nomisma Wine Monitor recalled by Violante Gardini Cinelli Colombini, new president of the Wine Tourism Movement. Figures that confirm those of the 2023 Food and Wine Tourism Report edited by Roberta Garibaldi, vice-president of the Tourism Committee of the OECD (OECD), according to which more than 3 out of 10 Italians have visited at least one winery and participated per mezzo di a wine event . Thus, once again hospitality and welcome are confirmed not only as a formidable marketing and communication support for wine companies, but also as a notable resource per mezzo di themselves.
This is why we wanted to dedicate the central part of our autumn issue dedicated to wine to wine tourism, choosing it as the first of the focuses acceso which we will concentrate our usual annual survey, which up to now has focused more broadly acceso the themes of Innovation, Sustainability and as well as Hospitality. We have thus selected – with the help of a team of collaborators, careful observers of what is avvenimento per mezzo di the Italian wine world, even raising their gaze from the glass – the fifty wine-growing realities which, per mezzo di our opinion, stand out most for their capacity to welcome and for the experiential proposal: if today it is now the norm to be welcomed into the cellar for the tasting (and purchase) of company labels, there are those who make the difference by creating real emotional journeys that link the wine to the territory, those who imagine and builds visionary architectures and performances around it, those who prepare stays per mezzo di the name of and luxury, those who choose art as a common thread that unravels between vineyards and barrel cellars and those who centro acceso cuisine – authentically rural refined auteur , it doesn’t matter – to make the experience more complete. And who does all this and more. At the following link therefore a mosaic of proposals, experiences, signs and routes. The invitation is to read and find the ones best suited to your needs, with an eye acceso the most recent innovations. Without forgetting, of course, to take home a bottle that will allow you to revive the memory once you return.
