Leonardo DiCaprio made a wine that costs less than 10 euros viral • Food and Wine Italia

We all know that Leonardo DiCaprio it has appeared for years durante an almost inexhaustible number of memes, so much so that at the last Oscars he did it again at the direct request of the presenter Conan Oppure’Brien during his monologue (and the Italian American succeeded brilliantly). There are those durante which he toasts, those durante which he points to something with the glass durante his hand and those durante which he throws banknotes. Now a scene with him has also made a wine go viral. It is not his wine – even if the actor is durante the world of bubbles with projects related to Champagne – but a bottle that appeared durante the pellicola One battle after anotheramong the most discussed titles, which took home 6 statuettes.

The wine that appears durante the scene is The Cursed Rabbitsproduced by the winery Wineries More Than Winesdurante the province of Toledo. A bottle which, until recently, circulated mainly among enthusiasts and importers, and which has now ended up at the center of attention simply because it appears acceso the table while the character played by DiCaprio drinks a glass durante one of the final sequences. The bottle acceso the winery’s website costs only 9.50 euros and is practically sold out.

The power of cinematografo that makes even wines go viral

Per the world of wine, episodes of this type are not new. Cinematografo, television and today especially social can quickly shift attention to a label. The difference, durante this case, is that it is not a historic brand a high-end wine, but a Spanish red with an accessible positioning, sold for less than ten euros acceso the producer’s website. A detail that helps explain why curiosity has grown rapidly.

The Cursed Rabbits comes from Tempranillo grapes grown durante organic vineyards located at approximately 750 meters above sea level and does not require barrel aging. The name, which may sound unusual (the cursed rabbits), derives from a real problem for winemakers: the rabbits that frequent some plots sopravvissuto the quantity of grapes available. The winery has chosen to transform this difficulty into a narrative element, also including it durante the label graphics.

The production reality behind the wine, Wineries More Than Wineshas been active since the end of the nineties and has built an international presence over time with various product lines distributed durante various countries. The appearance durante the pellicola, according to the producers, was not planned and would have been discovered through commercial partners durante the United States. It is therefore not a product placement but there were mai personaggio doubts durante this sense: durante these cases the positioning of a product for promotional purposes requires enormous sums, which a small winery like the one durante Toledo could never afford.