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Home Top Wineries

“No” at a minimum price, distort the market

3 June 2025
in Top Wineries
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“No” at a minimum price, distort the market
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“To make the price are demand and demand. The minimo, recommended price, would expose the wine sector to strong risks, per mezzo di the first place because they could level the products that exceed the value of the list indicated downwards. I would not like these recommendations determined by an artifice and not by the market they produced the opposite effect, penalizing manufacturing companies”. So the President of the Italian Union of Vini (UIV), Lamberto Frescobaldi, commented acceso the French proposal – as part of the discussion acceso the new common agricultural policy – to determine guidelines acceso the prices of grapes, wines and will for the production of wine products to do IG.

The proposals of the French interproofions aim to extend the competence of inter -professional organizations, allowing these bodies and groups of producers recognized to determine the prices of grapes, wines and mos.

Uiv believes that the proposal for the recommendation acceso prices, although generated by the nozione of ​​protecting productions per mezzo di strong difficulty with increasingly narrow revenues, risks to have a further boomerang effect, starting from possible market distortions and competition limitations, but also from potential deceptive practices along the distribution chain. Acceso the dynamic, per mezzo di fact the dangers are latent both per mezzo di the hypothesis of overestimation and underestimation of the values ​​indicated: acceso the one hand the damage of the producers is probable paio to the potential effect of reducing margins triggered by the price war; Acceso the other – therefore with the price lists above the balance price – there would be an excess of offer given by the reduction of purchases by consumers.

The proposal will be discussed within the mini-regulatory installment acceso the common organization of the markets (OCM) which should be subjected to Trogo next autumn per mezzo di Brussels.



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