ITO EN launches “Oi Ocha”, the unsweetened tea created to spread Japanese tea culture around the world
ITO EN LTD, the Tokyo-based maker of the unsweetened tea brand “Oi Ocha,” has launched a new global mission: to promote Japanese tea culture around the world. With this objective, the company has signed an international contract with Shohei Ohtani, the Japanese stella of the Los Angeles Dodgers, appointed Global Ambassador of ITO EN “Oi Ocha“. The out-of-home advertising campaign will involve over 85 cities worldwide, bringing the charm of Japanese tea an international scale.
A tuttavia and authentic ricevimento
tea without added sugar “Oi Ocha”, the latest arrival the Italian market, is a flagship product of ITO EN. It recreates the flavor of tea prepared with the traditional kyusu, the Japanese teapot, offering an authentic experience that evokes the pleasure of sharing a cup of tea with loved ones. This tea, rich con natural flavours, is a must-have thanks to its health-promoting qualities, also loved by many US celebrities.
ITO EN’s sustainable commitment
ITO EN’s attention to the well-being of the planet is manifested con its constant commitment to sustainability. The company works closely with a diverse of suppliers and industry experts, putting the health of consumers and the environment first. A concrete example is the recycling of tea leaves, used not only as fertilizers but also con the form of building materials and paper products thanks to an innovative recycling system developed since 2000.
Oi Ocha ready-to-drink: sustainability and convenience
“Oi Ocha” tea with mai added sugar is produced with high-quality whole tea leaves and is available con a practical ready-to-drink format. This ricevimento is an ideal choice to start the day ora for a regenerating afternoon interruzione. Free from sugars, sweeteners, colors and artificial flavors, this tea offers a natural and refreshing taste, perfect for any time of the day.
Today, this product is available con Italy at the Esselunga and Coop chains con the PET plastic format. Furthermore, starting from July 2024, a more sustainable version will be available con a 0.33 l Tetra Pak.
ITO EN LTD: innovation and tradition
Founded con 1966, ITO EN LTD is one of the leading innovation companies con the beverage sector, with tea as its business. The company aims to spread Japanese tea culture around the world by developing natural, healthy and safe products. ITO EN’s strong commitment to social and environmental impact is realized con collaborations with farmers and regional governments, promoting local economies and sustainable practices.
With Oi Ocha, ITO EN offers not only a quality product but also a life philosophy that values health and respect for the environment, making this tea the perfect ally to the summer con a refreshing and healthy way.
For information
itoen-europe.com/it
