On January 22nd in Venice, throughout the very first edition of the Media Secret Venice Award, committed to Food & Drink interaction jobs and the style of Sustainability & Green on offline and online media, the project “I paladini della Regina Bianca”, which informs the worths of the Consorzio del Vino Vernaccia di San Gimignano, was granted in the Integrated Project Drink area for the video which included the manufacturers of San Gimignano. The Consortium’s partners in this task were the Sienese company Giango and the video production home Moviement HD.
Irina Strozzi, president of the Consorzio del Vino Vernaccia di San Gimignano, got the Golden Lion, sign of the city and picture of the award, stating: “It is a fantastic honor to represent the work and sacrifices of numerous individuals on the celebration of the awarding of this prominent award in a dream setting like Venice”.
Principles likewise restated by Giampiero Cito, imaginative director of Giango: “For us this acknowledgment has a double favorable worth and for that reason the complete satisfaction is double. Firstly since it enables us to restate, if ever there was still a requirement, the value of Vernaccia di San Gimignano in a panorama of worldwide white wines and, second of all, since it is the triumph of the Participatory Design used to the meaning of a Brand name Identity. The work that has actually been done has, in reality, straight included the whole Board of Directors of the Consortium, as they are a direct expression of the Vernaccia manufacturers. The manufacturers are specifically those “Paladins of the White Queen” that our project wants to commemorate.”
In addition to the Media Secret Venice Award, in the last couple of days there has actually been news of the very first OPENARTAWARD reward, a worldwide competitors booked for business running in the interaction and marketing sector, in the “Print marketing” classification for the project “The only White Queen in a land of red kings”.
Recently, and in combination with the 50th anniversary of the Consortium, an interaction project was introduced which saw Vernaccia di San Gimignano as the lead character in the function of the White Queen, the personification of a gewurztraminer that understands how to be exceptional even in a land like Tuscany, popular around the world for its popular red white wines. Customers were hence resulted in be familiar with his “kingdom” more carefully, that is, the area of San Gimignano, within which the very first Italian DOC, DOCG, has actually been produced given that 1993. The Paladini della Regina are the red wine manufacturers who safeguard and boost an area with special attributes, promoting it on the planet.
