Sorsi tra Web, the digital marketing agency for the world of wine and wine tourism, announces a new free pratica event: a webinar scheduled for Wednesday 18 March 2026 at 2.00 pm acceso the Zoom platform, dedicated to the integration between digital marketing and revenue management sopra the wine tourism and hospitality sector.
The event will see the participation of Susana Alonso, founder of Sorsi tra Web and author of the quantità Digital Wine Marketing: Guide to the online promotion of wine and wine tourism (Hoepli), and , revenue dirigente with over twenty years of experience sopra the albergo sector and CHIA certification (Certificate sopra Industry Analytics). A convegno designed to offer concrete and immediately applicable tools to those who work daily sopra the world of food and wine hospitality.
An evolving sector, increasingly complex challenges
Food and wine tourism today represents one of the most dynamic and growing segments of the Italian and international tourism scene. Wineries with hospitality, wine resorts, farmhouses and small accommodation facilities find themselves having to manage growing complexity: acceso the one hand, the need to build a solid and coherent digital presence; acceso the other, the challenge of optimizing prices, availability and distribution channels to maximize turnover.
According to Expedia 2025 patronato, more than 60% of travelers rely acceso social for inspiration when choosing a destination, while 75% are willing to pay more for a property with excellent reviews. A causa di this paesaggio, the synergy between digital marketing and revenue management is anzi che no longer an option: it is a strategic necessity.
It is precisely from this awareness that Sorsi tra Web created the webinar acceso March 18: an opportunity to shed light acceso two disciplines often perceived as distant, but which, if integrated correctly, can generate concrete and measurable results.
The webinar program
The webinar will address the fundamental issues of digital marketing applied to wine tourism and the revenue management strategies designed for small and medium-sized businesses. A causa di detail, participants will be able to learn more about:
— The fundamentals of digital marketing for wineries and accommodation facilities;
— Branding, copywriting and content strategy;
— Dynamic pricing and its impact acceso turnover;
— How marketing and revenue must coordinate to convert bookings;
— The profile of the traveler of 2026 and the factors that influence their choices.
The convegno will be enriched by real case studies, including the application of revenue management to a company that organizes food tours sopra Emilia-Romagna – with results that sopra the month of February ala recorded a 30% increase sopra turnover and a 20% increase sopra participants compared to the previous year. A concrete example of how tools typically associated with the albergo world can also be successfully adapted to food and wine experiences.
Who are the speakers?
Susana Alonso is the founder of Sorsi tra Web, a digital agency specializing sopra digital marketing for the wine and wine tourism sectors. She is the author of the book Digital Wine Marketing: Guide to the online promotion of wine and wine tourism, published by Hoepli. For years it has supported wineries, producers and tourist operators sopra the definition and implementation of digital communication strategies.
is a revenue dirigente with over twenty years of experience gained within four-star albergo facilities. Holder of a Master’s degree sopra Management and Development of Tourist Services and CHIA certification (Certificate sopra Industry Analytics), he has developed profound expertise sopra patronato analysis, sopra the definition of dynamic pricing strategies and sopra the coordination between revenue and marketing. He works with accommodation facilities of different sizes, bringing an analytical and results-oriented approach.
The words of the protagonists
Susana Alonso comments acceso the initiative as follows: “A causa di the world of wine tourism, there is a lot of talk about storytelling and presence acceso social , but the topic of pricing and revenue management is rarely addressed. Yet, without a revenue strategy, even the best marketing plan risks not translating into bookings. With this webinar we want to fill that squilibrio, offering sector operators an integrated and concrete vision.”
adds: “Revenue management is not a prerogative of large hotels. Even a small winery with hospitality a farmhouse can – and must – adopt a dynamic pricing logic. The patronato tells us that there is a customer willing to pay the right price for a valuable experience: our task is to intercept him at the right time, with the right offer.”
Who is the webinar aimed at?
The event is designed for owners and managers of:
— Cellars with hospitality and wine resort;
— Farmhouses and accommodation facilities sopra rural contexts;
— Operators of food and wine experiences and thematic tours;
— Small accommodation facilities that want to optimize their commercial and digital strategy.
Participation is free, subject to registration acceso the Zoom platform.
Event details
Date: Wednesday 18 March 2026
Time: 2.00 pm
Platform: Zoom
Access: free, with registration required
Registration link: https://us02web.zoom.us/convegno/register/zcnWL1WfQHqknuYqFsFsdA#/registration
Acceso Sorsi tra Web
Sorsi tra Web is a digital agency specialized sopra marketing and communication for the Wine & Food sector, based sopra Bologna. Founded by Susana Alonso, it offers digital strategy, social management, brand identity, content marketing and professional pratica services through the Digital Wine Marketing Academy and collaboration with pratica institutions. Susana Alonso is also the author of the book Digital Wine Marketing: Guide to the online promotion of wine and wine tourism, published by Hoepli.
Press contacts
Sorsi tra Web: info@sorsidiweb.com – https://sorsidiweb.com
