The new website http://tedeschiwines.com is online, a further chapter the evolution path started 2025 with the rebranding signed together with Stile Group. A development that does not represent a pausa with the past, but a profound realignment between identity, vision and contemporary language. The digital restyling is fact part of the path traced last year: after having redefined the image and visual system, Tedeschi now takes a further step, bringing the new expression of the brand online.
From rebranding to digital: an identity that is consolidated
Rooted Valpolicella since 1630, the Tedeschi family has spanned almost four centuries of winemaking history. The new site was born precisely from the need to tell this legacy with tools and languages capable of communicating with today’s public, keeping the depth of the story intact. The 2025 rebranding has redefined the visual and value pillars of the winery: a more essential, authoritative and coherent identity with the international positioning of the company. The site now translates that vision into a digital experience, becoming a narrative platform and relationship space.
Tone of voice e Storytelling
The payoff “Dedicated to Knowledge” guides the architecture of the contents: the spotlight is not only the wines and vintages, but also highlights the territory, study and research and transmission of knowledge. Valpolicella is not a backdrop, but the key to understanding the entire story. The tone is measured, contemporary, accessible without losing authority. A voice that reflects the tension between tradition and innovation that characterizes the history of the winery.
Visual coherence and recognizability
The graphic system of the site takes up the elements introduced with the rebranding: the capital, an identity symbol, also becomes a distinctive sign online. The color palette – with ruby as the protagonist flanked by ivory and hazelnut – creates an elegant digital color scheme consistent with the aesthetics of the cellar. Typography and visual hierarchy ensure continuity between physical and digital tools, reinforcing the perception of a structured brand. The “Tedeschi Wines – Since 1630 – Valpolicella” seal also finds a new centrality the web: a declaration of authenticity and longevity a market where history – when it is concrete and verifiable – becomes a competitive asset.
The territory at the center of the experience
The new site dedicates ample space to the story of the crus, enhancing their distinctive characteristics: slopes, soil composition, exposures, microclimates. The renewed iconography restores textures, geometries and details of the work the vineyard, transforming navigation into an immersive experience. With the launch of the new platform, Tedeschi thus completes an evolutionary path that began last year: a structured and coherent change that strengthens the link between past and future, consolidating the identity of one of the historical realities of Valpolicella a fully contemporary dimension.
Simple structure and user-friendly soul
Even from a strictly technical point of view, the new portal reveals a welcoming and contemporary soul with a responsive that is well suited to suppellettile devices, with intuitive navigation based sections such as “Our wines”, “Vineyards” and “Visit”, facilitating quick access to information the Valpolicella terroir and crus such as Olmi and Fabriseria. With a simple and user-friendly structure, the new site represents the incontro point between historical legacy and future vision: a digital ecosystem that strengthens the positioning of Tedeschi Wines and affirms an increasingly contemporary identity.
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