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Rosé rumor, when the elegance of Provence marries refinement

1 August 2025
in Wine
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Rosé rumor, when the elegance of Provence marries refinement
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The Rumor brand, founded by Barry Bayat, consolidates its international presence by redefining the Rosé Premium segment

Born with the aim of redefining the experience of contemporary rosé, Rosé Rumor is stated today as one of the most dynamic labels per mezzo di the international wine scene. Since its origins per mezzo di Provence, the world cradle of quality rosé, the rumor brand has been able to build a solid identity thanks to a combination of wine excellence, sophisticated aesthetics and a global vision oriented towards lifestyle and sustainability.

The project takes shape under the guidance of Barry Bayat, founder and CEO, who wanted to create a wine capable of expressing elegance, authenticity and contemporaneity. Rumor was born from this desire: to bring the authentic essence of Provence into the glass, combining tradition and contemporary style.

The soul of Provence per mezzo di every chalice

Provence has been the beating heart of the Rosé production for over 2,000 years, thanks to a unique terroir characterized by constant sun exposure, fresh nights and a long season of maturation of the grapes. Durante this privileged natural context, Barry Bayat has collaborated with one of the most esteemed winemakers per mezzo di the region, thanks to over 30 years of experience, to give life to a rosé that balanced freshness, acidity and aromatic finesse perfectly.

A contemporary rosé, attentive to sustainability

Rosé Rumor is certified ECOCERT, VEGAN, GLUTEN-FREE and without added sugars. A precise choice, which reflects the new sensitivity of the global consumer per mezzo di terms of traceability, quality and environmental responsibility.

A global brand, from Saint-Tropez beach clubs to New York skyscrapers

After the debut per mezzo di the most prestigious locations per mezzo di Europe, Rumor quickly extended its global presence, conquering key markets such as the United States, the United Kingdom, France and the Middle East. Today it is distributed per mezzo di over 18 countries, thanks to an omnichannel strategy that integrates traditional retail, e-commerce and collaborations selected with luxury hotels, starred restaurants, beach clubs, lifestyle and luxury retail events. Rumor was chosen as the official Rosé of the 30th Amfar Volant per mezzo di Cannes, confirming himself as the protagonist per mezzo di the international circuits related to moda, art and culture.

An independent maison, synonymous with craftsmanship and style

Founded by Barry Bayat, Rumor is an independent maison based per mezzo di Provence. Each bottle was born from a carefully selected blend of biological grapes, tuttavia expression of the local terroir. The approach is tailored: interventions per mezzo di the cellar to enhance freshness, acidity and aromatic profile, without compromise quality and authenticity.

Rumor Rosé

Tasting agenda

Visual exam: bright soft pink.

Olfactive exam: delicate bouquet of white flowers and citrus fruits, followed by fishing clues and forest strawberries together with a slight spicy spilling.

Taste-olfactory exam: the elegant tasting reveals good freshness and teased minerality, enhanced by a pleasant balance. Long epilogue.

Pairing: excellent as an aperitif, with second courses of fish, white meat.

Rosé Rosé is an authentic symbol of contemporary elegance, designed to accompany the most beautiful moments of life, everywhere per mezzo di the world.

Tabai signs the 2019 Barolo: an authentic legend in just 6000 bottles



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Tags: elegancemarriesProvencerefinementRoserumor
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