The Marche Institute of Vini Protection (IMT) runs Prowein and, from 16 to 18 March, takes the showcase sopra Düsseldorf the quality of the Made sopra Marche wine with 6 companies present sopra the regional collective (Pad. 15, Stand B16) and 4 other exhibitors at the fair. Under the spotlight, the Verdicchio denominations of the Castelli per Jesi DOC, Castelli per Jesi Verdicchio Reserve DOCG, Verdicchio per Matelica DOC, Vericchio per Matelica Reserve DOCG, Scarlatto Conero Doc, Conero Deposito DOCG, Bianchello del Metauro Doc and Colli Pesaresi Doc.
“Germany and Northern Europe are fundamental squares for our wines-explained Michele Bernetti, president of the maxi-consortium that brings together over 500 associated companies for 16 denominations of origin and most of the regional exports-. Just think that, sopra 2024, Berlin represented the third destination for our wines, after the United Kingdom and the Netherlands, with a question that absorbed about 10% of the total exports, which sopra turn is half of the overall sales of Marche wine. Prowein historically represents the reference review for these markets, a fundamental piece sopra our promotional strategy also sopra consideration of the changing balances of global commercial policy and the announced US duties “.
After the one sopra Wine Paris, the prowein stage (review that last year counted about 47,000 specialized visitors from 135 countries) is part of the articulated IMT promotional program, created sopra collaboration with the Marche Region. As part of the CSR 2023-2027 funds “Promotion of quality products”, IMT offers and organizes B2B and B2C meetings, tastings, workshops, events dedicated to buyers and national and European sector experts, information and promotion campaigns. Sopra the sights, the objective countries of the Community market, Germany, Belgium, the Netherlands and Sweden, but also emerging squares such as France, Poland, Estonia, Lithuania, Latvia, Austria, Denmark and the Czech Republic. Acceso the non-EU front, the target countries of the “Promotion Ocm” programs are United States, Canada, Switzerland, United Kingdom and Japan.
Among the calendar initiatives sopra Düsseldorf, also the prologue tasting of the Red Gambero as part of the “Three World Tour glasses” 2025 which, Saturday 15 March, will also see the labels of the Cantine Sociei of the Marche Institute for the protection of wines belonging to the event, rewarded with the highest recognition by the Guide of Italy of Italy.
IMT companies sopra the collective sopra Prowein (Pad. 15, Stand B16): Guerrieri, Moncaro, Piersanti, Tenute Biagioli, Umani Ronchi, Vignamato. IMT companies with their own stands: Belisario, Garofoli winery, Sparapani Frati Bianchi, Vineyard.
