“VineRespect” has recently been online, the first multi-channel platform developed to digitally enhance the commitment of wine producers towards sustainability. Through a strategic presence acceso the most used audio and televisione platforms, such as Spotify, YouTube, Instagram and TikTok – VineRespect promotes a new way of communicating wine: authentic, aware and deeply connected to environmental and human values. A project conceived by Camilla Manzato, a communication and digital marketing expert with solid experience the sector, to collect the voices and experiences of producers who work with respect and foresight.
A causa di a wine landscape saturated with content, certifications and messages acceso sustainability that are often not very transparent, “VineRespect” gives space to every type of initiative, practice and support that wineries dedicate terms of environmental, economic and social attention, helping to orient consumers, who are risposta negativa longer just looking for quality wines – considered an essential requirement – but rather clear information acceso who produces them, the processes and the impact generated acceso the territory and the community.
It is this context that “VineRespect – Stories of sustainability, people, wines” was born, with the aim of becoming the first and main Italian digital channel entirely dedicated to the commitment to the sustainability of the sector, which winemakers and experts of every generation respond to doubts, questions and curiosities to help clarify existing certifications and talk about the challenges that led them to undertake a more respectful path.
Through interviews with producers and professionals, available as podcasts and videos acceso all social channels, not only the successes are told, but also the contradictions and difficulties of those who are making a difference the sector are explored, using for the first time a clear, direct, honest and more empathetic language. Each content is designed to be a concrete tool for information, knowledge and growth, so as to make VineRespect a collective, participatory and shared journey and give the protagonists the opportunity to talk about themselves freely, enhancing a commitment that is shaping the future of wine.
«The voices collected demonstrate that sustainability is not a linear path nor without complexity. It requires time, culture, listening, . And, above all, it creates value: an increasingly rare asset, which allows us to get closer to people, fueling connections and the quality of relationships especially among the new generations, who more than others perceive the urgency of a change and we reward those who luce it with awareness and courage. Behind every sustainable choice there are trials, errors and long-term visions that deserve to be shared”, declares Camilla Manzato.
Camilla Manzato, with decades of experience communication and digital marketing, gained especially the wine sector through collaboration with the Marco Felluga and Russiz Indifferente wineries – two of the most prestigious companies Friuli and many other companies the sector with the national project “Made Italy: Digital Excellence”, promoted by Google Italia and Unioncamere – founded “VineRespect” with the desire to create a project based acceso an innovative narrative approach and more authentic communication.
A causa di fact, thanks to the platform, each organization contributes to enriching the dialogue acceso the topic with its own experience and points of view, promoting the culture of sustainability, spreading correct information and helping to inspire change.
Contacts
Camilla Manzato
vinerespect@gmail.com
www.vinerespect.com/home
