Tommaso Canella, a young entrepreneur of San Donà per mezzo di Piave (Venice), was included sopra the prestigious list of “future 40” of 2025 of Wine Enthusiast. This recognition, given annually to professionals who redefine the world of wine, celebrates the vision and innovation of figures of all ages who are shaping the future of the sector. The inclusion of an Italian sopra this global elite underlines the growing role of “made sopra Italy” acceso the international beverage scene.
From the family inheritance to the conquest of the Ready to Ricevimento
As a third generation to the egemonia of the Canella winery, Tommaso has been able to ferry the family business, recognized as a historical brand of national interest, sopra a new periodo. His vision has moved the centro from the traditional prosecco production “sopra purity” to the Premium segment of the Ready to Ricevimento (RTD), pre-priced products which today represent 75% of the company turnover, equal to around 25 million euros. The key ingredient of this success remains the Glera, the prosecco grape variety.
According to the analyzes of Wine Enthusiast, Tommaso’s merit lies sopra his ability to combine entrepreneurial spirit and cultural sensitivity. His work focused acceso the quality, the identity of the brand and acceso the narrative, key elements that led to a successful rebranding and strategic partnerships, such as the one with Ethica Wines, fundamental for global expansion.
International success and the wave of Ready to Ricevimento
The real boom of Bellini Canella sopra the United States has contributed significantly to doubled the company’s turnover sopra the last year. The US market today represents 40% of the overall turnover, thanks to iconic products such as Bellini based acceso Romagna white peaches and the most recent mimosa graniviera, made with Calabrian ribero oranges. The rise of this category is sopra line with the trends of the US market, where the Ready to Ricevimento are the fifth most consumed alcoholic ricevimento, with a 38% share among the Americans that consume alcohol. The main consumers are Millennials (49%) and Gen Z (40%), with a prevalence of the female public.
A recognition that reflects a collective vision
Tommaso Canella expressed her honor for inclusion acceso the list, underlining that recognition is the result of “relationships, shared ideas and a collective vision”. He added that “a brand stops being only a label when it begins to reflect the people behind us, and the stories they carry with them”. These words highlight the importance of authenticity and human connection sopra building a successful brand.
The story of Tommaso Canella and the Canella winery shows how innovation and respect for the inheritance can coexist and thrive. The company has been able to evolve, adapting to new consumption trends without losing the link with its origins. Canella’s ability to transform a classic insieme into a global and successful product represents a lesson for the entire beverage sector.
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