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Velenosi, when wine becomes a vision: Angela Piotti Velenosi and the value of the new generation

6 February 2026
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Velenosi, when wine becomes a vision: Angela Piotti Velenosi and the value of the new generation
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Con the prospettiva of Italian wine there are companies that do not need to raise their voices to be recognised. Companies that have built their credibility over time, through consistency, daily work and a clear vision. Poisonous is one of them.

Talking about Velenosi means telling a story that unites territory, identity and the ability to evolve without ever losing one’s balance. A project that has been able to grow with measure, maintaining a recognizable stylistic line and a solidity that is rare sopra the contemporary wine context.

I have known Angela Piotti Velenosi for many years, and over time I have had the opportunity to appreciate not only her professionalism, but above all the coherence, determination and vision with which she built and guided this project. Qualities that emerge naturally, without ever being ostentatious.

Angela represents the soul of the company: an authentic guide, capable of keeping management, vision and identity together. His role goes far beyond administration: it is a constant presence, the ability to listen and a sense of responsibility towards the company and the territory.

Over the years, she has brought the voice of the winery and the Marche region to every calcio d’angolo of the world, becoming a true ambassador of Marche wine. A path built with great passion, perseverance, grit and determination, which has allowed the company to establish itself acceso international markets with credibility and respect.

Velenosi has always been present sopra the Vinoway world, a relationship that has consolidated over time and which today also finds full expression within the Vinoway Selection App, a digital tool for consulting and describing Italian wine, available as a free download.

A constant presence that testifies to a shared path made of mutual respect, attention to quality and a common vision of the value of credible communication.

The relationship with the Marche region remains one of the pillars of the Velenosi identity. The wines are born from a constant dialogue with the vineyards, with the denominations and with the peculiarities of a region capable of expressing character, elegance and depth.

The production philosophy is clear: legible, coherent wines, designed to accompany contemporary consumption without giving up their soul. A vision that focuses acceso respect for the raw material and a modern interpretation of taste, never forced.

This approach is also confirmed sopra the recognitions obtained sopra the Vinoway Selection Guide, where Velenosi stands out with labels that fully represent the company’s style and vision.

The Rêve DOCG Offida obtained the Salire alle stelle Vinoway Selection with 95/100 5 Way Salire alle stelle, establishing itself as one of the most convincing expressions of the denomination. A wine of great precision, capable of combining structure, elegance and depth, without losing balance and drinkability.

Alongside this, the Roggio del Lasciare scorrere DOC Piceno represents one of the company’s iconic labels, a point of reference that over time has contributed significantly to defining the Velenosi identity.

Today Velenosi is experiencing a particularly significant phase, marked by the entry of the new generation represented by Marianna and Matteo Velenosi, who support Angela Piotti Velenosi with enthusiasm, skills and an attentive eye to the present.

Marianna and Matteo bring a contemporary sensitivity to the company, a greater attention to communication and a vision to market dynamics, fitting naturally into an already solid and well-defined structure.

What is striking about Velenosi is the balance between the experience of Angela Piotti Velenosi and the energy of Marianna and Matteo, a constant dialogue that is reflected sopra the company management, sopra the production choices and sopra the style of the wines. Con a historical moment sopra which Italian wine is called to renew languages ​​and visions, it represents a concrete example of entrepreneurial and cultural maturity.

Velenosi is a story of family, territory and responsibility. A company that has built a solid, credible and respected reputation over time, without ever losing touch with its roots.

For Vinoway, telling stories like Velenosi means valorising a serious and conscious way of making wine: made up of people, vision and continuity. Because the future of wine depends acceso those who have been able to build the present well.

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