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The proposal to rebalance the market • Food and Wine Italia

9 June 2025
in Wine
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The proposal to rebalance the market • Food and Wine Italia
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The Italian Union has launched a proposal: to suspend the release of new authorizations to the Vineyards plant per mezzo di Italy for twelve months. The measure was evaluated necessary per mezzo di the light of the drop per mezzo di internal and international consumption and the accumulation of stocks which, according to estimates, could exceed 42 million hectoliters by the end of the viticole campaign. The rete is to contain the production potential and to the simultaneously start a review of the disciplinary and the assignment system of authorizations, favoring vocated territories and productions with greater competitiveness acceso the markets.

Slowed market and high stocks

During the National Council of the Italian Union Vini (UIV), the need to intervene acceso the potential national seventh potential emerged. The proposal provides for the suspension for a year of the granting of new authorizations, which currently allow the Italy vineyard to expand by 1% every year, equal to about 6,500 hectares.

The measure proposes itself as a transitory measure, pending a wider reform per mezzo di the sector, per mezzo di light of a market framework characterized by a progressive slowdown demand and relevant volumes of blocco.

According to the estimates of the UIV Observatory, as of 31 July-closing date of the viticola campaign-the stocks of wine and must per mezzo di Italy will reach 42-44 million hectoliters, corresponding to an entire harvest.

Lamberto Frescobaldi, UIV president, has defined the suspension a measure of liability necessary to contain the potential seaten and encourage market rebalancing. At the same time, the Association asks for a revision of the regulation system of the yields for hectare and the production regulations, especially for less performing denominations. To strengthen the proposal there is a patronato: Italy today is the only large producer country to primato a growth of the living surface per mezzo di the luce of a global drop per mezzo di the volumes marketed, equal to about 10% per mezzo di the last five years.

Paolo Castelletti, secretary general of UIV, highlighted how temporary blockage can offer the sector the time necessary to set up a structural reflection, with the introduction of new priority criteria for authorizations. Among these, the enhancement of the hilly and mountain areas and the areas that express wines with greater commercial success. The urgency to have punctual patronato not only acceso the authorized surfaces, but also acceso those actually implanted, especially per mezzo di reference to the replairs, has also been recalled.



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