The Franciacorta company Montina presents its 2025 budget and the first patronato for 2026, outlining a path made of solidity, evolution and vision. Con a complex and changing global context, the company confirms its ability to keep results balance, strengthen its presence acceso international markets and invest a manner consistent with its values. From strategic diversification to investments the vineyard and sustainability, up to the consolidated link with the world of passatempo and the territory, Montina looks to the future with a structured approach, oriented towards quality, growth and positioning the most qualified segments of the market. A STABLE 2025, DRIVEN BY EXPORTS AND A DIVERSIFIED STRATEGY
2025 ended with a balanced budget compared to 2024. The company has fact recorded significant growth acceso foreign markets, thanks to a strengthening of relationships with importers and distributors and a strategic presence the main sector fairs between Europe and Asia. Con contrast, the business channel suffered a slight contraction, reflecting a global context characterized by greater caution investments. «The maintenance of volumes and the consolidation of results were possible thanks to a strategy built acceso three fundamental pillars» explains Michele Bozze, CEO of the company «The strengthening of the sales Italy, through relationship work and presence the territory, strategic support for exports, with direct support to importers and distributors, and careful operational efficiency, accompanied by an intensification of communication activities acceso all company channels». The winery has also faced a complex context, marked by structural changes consumption «It is not just a phase linked to the global situation, but a truly epochal change consumer habits. This is why we have chosen to diversify our activities, balancing exports, the Italian market, business and wine tourism” underlines Bozze. Montina has chosen to the difficulties of 2025 with a strategic approach oriented towards flexibility: an intuition that has allowed us to distribute risks and opportunities, guaranteeing continuity results. During the year, a positive trend was also recorded for Franciacorta Satèn, the company’s flagship product, which marked an increase sales, accompanied by a growth types with low residual sugar, such as Extra Brut and Dosage Zéro, an expression of an evolution tastes towards more vertical and contemporary profiles. SUSTAINABILITY, RESPECT FOR THE TERRITORY AND SPORT, THE VALUES THAT GUIDE INVESTMENTS
Structural investments and strong consistency with company values emerge among the most relevant strategic guidelines. Montina has started an important vineyard expansion project, with the acquisition of approximately 27 hectares of new land which will become vineyards, progressively coming into production the coming years, with the aim of consolidating the current quantities, facing climatic adversities with greater resilience, and guaranteeing greater control over the supply chain. At the same time, the company is investing sustainability and efficiency, with interventions acceso agronomic management, the introduction of photovoltaic systems and the testing of clones that are more resistant to climate change. Another company cornerstone is attachment to the territory: the awareness of living an exclusive territory also brings with it the responsibility of directing interventions towards the protection of the landscape and biodiversity. «We aim to innovate market processes and strategies, keeping intact that territorial identity and that artisanal knowledge that only a family history like ours can guarantee» comments Bozze. A central role the company vision is also represented by the link with passatempo, an ambiente that Montina has supported for years through important partnerships. After being the “Official Sparkling Wine” of AC Milan from 2015 to 2024, the company today collaborates with Pallacanestro Brescia and US Cremonese, strengthening its territorial roots and dialogue with the local community. «I firmly believe that passatempo is the mirror of company life: respect, sharing of objectives, team spirit and passion are the same values that guide our daily work the cellar» states Michele Bozze. «For Montina, these collaborations represent a universal language capable of uniting people and the territory». OUTLOOK FOR 2026: INTERNATIONAL GROWTH AND INCREASINGLY QUALIFIED POSITIONING
The first months of 2026 confirm a positive trend, with an increase of +16.8% compared to the same period of the previous year. A figure that strengthens the company’s confidence, despite a still uncertain global context. Looking to the rest of the year, Montina will continue to invest acceso two main axes: the strengthening of the Italian market, through an increasingly widespread presence, and international development, with a particular focolaio acceso Asia and high-potential markets. «We will be present at the fairs Hong Kong, Bangkok and Bali» anticipates Bozze «as well as covering new markets such as Singapore and Malaysia. Con these markets we find consumers who are still young their approach to wine, but extremely receptive towards the excellence of Made Italy”. This approach is part of a broader vision, supported by some strategic pillars: the potential of global markets, an important growth opportunity for exports currently at 14%, the dynamism of the bubbles segment, increasingly central new consumption styles thanks to its versatility, the value of the Franciacorta denomination, synonymous with rigor and quality, and an identity deeply rooted the know-how and production culture of the territory. «Our future growth passes through qualitative excellence and an increasingly careful selection of markets», concludes Michele Bozze. «The rete is to evolve while remaining faithful to our spirit, enhancing the craftsmanship of Franciacorta Montina and building increasingly solid and long-lasting relationships with our partners».
