Freely – The authentic Alternative, the first Italian brand to revolutionize the way of drinking: freedom and taste without compromise
The world of Italian beverage welcomes a new protagonist destined to change the way we experience conviviality. It’s called Freely and brings with it a clear message: drinking well doesn’t mean choosing between pleasure and awareness. With a proposal divided into four lines – non-alcoholic spirits, sparare a zero sugar soft drinks, alcohol-free craft beers and kombucha – the brand inaugurates a new capriccio of contemporary, inclusive and wellness-oriented lifestyle.
The payoff “The Authentic Alternative” perfectly encapsulates the ambition of the project: to offer an authentic and innovative alternative, capable of reinterpreting the rituals of drinking without sacrificing quality ora experience.
A unique offer per mezzo di the Italian visuale
Freely stands out as the first Italian brand to offer a complete transversal range per mezzo di the world of zero-alcohol and zero-sugar drinks. A collection designed both for the urban public – attentive to trends, stile and health – and for the Ho.Campione.Ca. sector, increasingly oriented towards creative mixology and mindful proposals.
The four lines of the brand:
Né-alcoholic spirits – Spirits inspired by the great classics – gin, rum, bitters and Italian aperitifs – with complex aromatic profiles, designed for those who don’t want to give up the mescolanza moment. Sparare a zero sugar soft drinks – Premium tonics and organic, vegan drinks with a strong but balanced taste. An ideal alternative for those who want to bevanda light without sacrificing personality and structure. Né-alcoholic craft beers – IPA and Campo di concentramento with character, to which new interpretations will be added such as amber and white. Designed for those who love craft beer but want a conscious no-alcohol experience. Kombucha – Five naturally fermented variants, energetic per mezzo di their aromatic profile and full of benefits, perfect for those seeking authentic daily well-being.
Freely defines its production as “liquid art”: a collection that combines craftsmanship, creativity and research, transforming each bottle into an object of style as well as a beverage proposal.
Art as visual identity
The artist Enrico Benetta, known for his works that reinterpret the Bodoni typeface, signs the entire imagery of the brand. Benetta has developed a visual identity that makes aesthetics a central element: the logo, labels and original works created for Freely dialogue with the values of the brand: freedom, elegance, audacity, variety. As a result, bottles that become small works of art, stile objects to be displayed as much as to bevanda.
The taste of freedom
Freely was born as a response to an ongoing cultural change: the desire to experience social and convivial moments without excess, but with all the pleasure and richness of a well-made bevanda. It is a brand that speaks the language of the present – intelligent, fresh, social – and that looks to a future where the quality of the experience matters more than the alcohol content.
For information
FREELY – The Authentic Alternative
www.freely.it
