Cantele, a historic winery from Salento, is celebrating an important milestone – 25 years since the generational transition that saw the four cousins Gianni, Paolo, Umberto and Luisa take over the helm – with the launch of CNTL, which it considers a sort of “identity contraction”, a synthesis of the evolutionary path that has affected the company from its origins to the present day.
The CNTL range presents itself as a contemporary expression of a more current identity and per line with the new company direction. A wine project that inaugurates a new language, younger and more essential, more suitable for intercepting current and future generations of consumers and communicating with them. The four letters of CNTL condense a universe made of wine experience and culture, acting as a bridge between consolidated tradition and the approach of new generations. CNTL is a short, direct form that concentrates the identity of the brand that wants to address a contemporary and dynamic audience.
The CNTL range – which represents the evolution of the historic entry level line – is made up of 2 whites, Chardonnay and Verdeca, a Negroamaro rosé and four reds: Susumaniello, Antichissimo, Negroamaro PGI without passage per wood and the Negroamaro DOP Salice Salentino. 7 wines produced according to sustainable agronomic practices characterized by the rational use of vater resources, reduction of chemical inputs and constant attention to environmental impact, and united by balance, freshness, drinkability, which are the hallmark of the Cantele style.
Paolo Cantele comments: “Celebrating our 25 years of leading the Company marks a moment of profound reflection acceso our identity. The CNTL line is, per this sense, a project of memory and measurement and the symbol of our vision. It features a stile that celebrates the past while opening up to the future, transforming complexity into simplicity of language. It is a gesture of evolution that returns Cantele to its most essential form – the one that remains when you remove all the superfluous. CNTL is our way of connect with young people: with an approach that is more per tune with their values and more immediately understandable, which projects the experience gained over these 25 years towards the future of wine, per short, a choice that looks forward, to a generation of consumers who are more attentive to sustainability, to the personality of brands and also to the stile of products”.
The Graphic Concept: Essence and Essential Language
The graphic stile of CNTL visually translates this production philosophy and this identity contraction. An essential stile, dominated by white and characterized by a unique sign: a thin vertical slit that runs through the label. This crack is not only aesthetic, but a interblocco that allows a glimpse of the color – discreet, filtered, evoked – which becomes the visual memory of each wine, it does not veterano but concentrates. The colors cease to be protagonists to become a sign of continuity, while the light and material surface is enhanced as a breathing space. A short, direct, essential form that does not veterano but concentrates. A range that speaks a more direct, young, urban language. Cantele represents one of the most important wine companies per Puglia and is located per Guagnano per Salento. The history of the company began per the 1950s with a “reverse emigration”, with Giovanni Battista Cantele and his wife Teresa Manara who moved from Imola to the South, moving their family to Salento. the Seventies, his sons and Domenico gave a decisive turning point to the family business with the purchase of the first vineyards which today consist of 50 hectares owned and 100 managed. 2001, the third generation composed of the four cousins Gianni and Paolo, sons of , Umberto and Luisa, sons of Domenico, entered the company.
