Fonzone continues to invest wine tourism with new tools and experiential formats designed to describe Irpinia an increasingly contemporary and engaging way. The Paternopoli winery presents IrpinIA Fonzone Audio Experience™, the new immersive and multilingual audio path designed to accompany guests through vineyards, outdoor spaces and the cellar through stories, suggestions and experiential content that can also be enjoyed independently.
The project was born with the aim of offering a freer, more accessible and immersive way of visiting, capable of enhancing the landscape, the family history and the production philosophy of Fonzone through an emotional narrative. An experience that intertwines wine, territory and innovation, allowing guests to experience the cellar at their own and sensitivity.
The official debut of IrpinIA Fonzone Audio Experience™ will take place during Cantine Aperte 2026, scheduled for Saturday 31 May. For this edition Fonzone has imagined a day dedicated to “free contaminations”: an aperto and convivial format where wine, Irpinian flavors, music and people meet an informal and contemporary atmosphere, thanks also to territorial collaborations, DJ sets, games and moments of sharing.
The cellar will be aperto from 11:00 until sunset and the event will be accessible by reservation. Guests who choose the 11.30 slot will be able to take part a guided tour together with Ria Stammelluti Fonzone, reception , while for all other shifts the experience will be accessible independently through the new immersive audio path.
«Wine tourism today means creating authentic experiences, but also finding new languages to describe the territory and make it accessible to all» underlines Ria Stammelluti Fonzone. «With IrpinIA Fonzone Audio Experience™ we wanted to build a tool capable of accompanying people a spontaneous and engaging way, leaving room for listening, discovery and the freedom to experience the cellar at one’s own ». During the day it will be possible to taste the Fonzone wines, get to know the company’s production up close and experience the spaces of the bella stagione immersed the Irpinia landscape. All information and booking methods are available acceso visit.fonzone.it
