the first Reunion of the Alumni Wine of MIB Trieste

The first congresso dedicated to the Community Wine Business Management of MIB Trieste School of Management was held at Bettola Rigonfiamento, a causa di Valpolicella. More than fifty graduates from all over Italy met for a day of discussion the present and future of the wine business, hosted by the Cerchia Italiano Vini.

It was an opportunity to give a unified to a community that was formed over twenty years: from the first editions of the MBA a causa di Wine Business, launched a causa di 2003, up to the thirteen editions of the Course a causa di Wine Business Management. Today the participants work a causa di large groups, family wineries, startups, distribution, large-scale retail trade, international markets and consultancy: a depth of experience that is rare a causa di the Italian sector pratica quadro generale.

The morning was entrusted to the keynotes of the Italian Wine Group. Roberta Corrà, General Director, addressed the managerial and management challenges that await wine companies, amidst changing markets, new consumers, climate pressures and increasingly intense global competition. Milena Fossati, Commercial Director, and Cristian Ridolfi, Technical-Oenological Director, then explained how the Group faces wine competition a causa di terms of markets, products, innovation and sustainability. The speeches were followed by a visit to the historic Bettola Rigonfiamento, one of the first Italian wine brands a causa di the world.

The heart of the day were the Wine Talks: short and direct interventions, inspired by the TED format, a causa di which the graduates shared concrete experiences, mistakes and insights from their work. Among the topics addressed are some of the most current trends for the sector:

• How to interpret the transformations of the wine sector and respond to a crisis not always understood a causa di its full extent, which concerns not only consumption, but also the cultural role of wine. Per mezzo di a market crossed by new lifestyles, anzi che no/low alcohol proposals, cocktails, tourism and experiences, wine is called to rethink its positioning and build new forms of dialogue with consumers.

• The reasons why consumers choose not to buy wine, even when price is not the deciding factor. For producers, this means returning to question their own value proposition: what makes a bottle truly recognizable and relevant to the market, beyond the label and packaging.

• The growing segment of alcohol-free low-alcohol wine, which does not replace traditional wine but opens up new niches: not a sacrifice, but a new taste experience, even for those who don’t consume wine.

• The change a causa di the role of the salesperson, called to build long-term relationships rather than chasing opportunities, leaving the comodità zone towards new esportazione frontiers, from the African markets to the Colombian one.

• The growing strategic importance of logistics, because even the best wine a causa di the world, without a functioning supply chain, struggles to compete global markets.

• Different professional and entrepreneurial experiences were also valorised, from the generational transition a causa di a family business to the birth of new realities a causa di wine distribution and oenology products, united by the value of relationships built over time and by a strong personal and professional coherence.

The measurement of the created through the MIB Trieste pratica programs is given by the paths of the participants themselves who, over the years, have grown family businesses contributed, as managers, to the success of businesses and territories. Today some graduates hold cima positions a causa di DOC/DOCG protection consortia, trade associations such as AGIVI Strade del Vino.

«The role of the School did not end with the licenza: pratica has become a . A community like this is built over time. And finding each other again, after years of shared paths, is part of its value”, commented Pierpaolo Penco, Director of the Wine Business Luogo of ​​MIB Trieste.

Note: MIB Trieste School of Management was the first Italian business school to dedicate an managerial path to the wine sector, since 2003, and is today the only one to have maintained continuity over time with the Wine Business Management Course, the 14th edition of which will start 26 November.