Record-breaking Asolo Prosecco: +13% in 2023

In a white wine scene that is experiencing a sharp downturn practically all over, the star of Asolo Prosecco shines, which is preparing to close a brand-new year with double-digit development: the projections of the Defense Consortium suggest a boost of 13% at the end of 2023 compared to in 2015, reaching the historic record of 27 million bottles. Over the last 5 years, advancement has actually been unstoppable: compared to 2018, the increase is as much as 114%, with a boost of 15 million bottles compared to 12 million 5 years earlier. The outcome is much more amazing if we think about the present environment of unpredictability in the nationwide and worldwide wine making circumstance.

” The trick of the success of Asolo Prosecco– describes Ugo Zamperoni, president of the Defense Consortium– remains in the expression of its strong territorial imprint: our bubbles are ambassadors worldwide of art, history, culture and, not to be finally, of the customs of Asolo and its hills, locations of inexpressible charm that over the centuries have actually had the ability to seduce lots of prominent characters, from Caterina Cornaro to Eleonora Duse, from Robert Browning to Freya Stark. What benefits us, even in a tough financial scenario like the one Italian white wine is going through, is certainly the work committed to the quality of the manufacturers of the denomination, integrated with the strong sense of coming from the area and the unassailable identity of Asolo Prosecco”.

In factor to consider of the pattern in need, which stays strong, along with the really beneficial qualitative result of the current harvest, the Asolo Prosecco Consortium asked for and gotten from the Veneto Area the activation of the harvest reserve, an extensive step likewise embraced in ins 2015 with the objective of having all the tools readily available to please the needs of the domestic and worldwide market. “The outlook is distinctly favorable– highlights Zamperoni–, with indications of a more boost in need, supported by the advertising activities of the Consortium, both in Italy and abroad. Let us for that reason toast to a 2023 filled with acknowledgment and raise our glasses to 2024, with the hope that the brand-new year will be similarly amazing which the star of Asolo Prosecco will continue to shine”.