From the very first imports to internal production
Fabio Ditto, creator of Kbirr, started his journey on the planet of beer at a really young age. After serving in the military, at simply 19 years of ages he started importing beer from abroad, in specific from Germany, where he had actually had the chance to value the culture of beer throughout regular journeys with his uncles. This enthusiasm for beer, born because youth, pressed him to undertake this activity, likewise reacting to the demands of his good friends who welcomed him to supply them with beer.
After having actually constructed a strong organization through the import and circulation of beers, in 2016 Fabio chose to take the huge action: producing his own beer. This desire was born from the desire to develop wealth in the location, offering work to lots of people and regional business, instead of just importing and reselling the item. Therefore, thanks to a lucky conference with the Certezza siblings, who had a little brewery, Fabio started teaming up with them to establish the very first Kbirr dishes.
The birth of Kbirr and the difficulty of growth
After 2 years of cautious research study and improving the dishes, the Kbirr brewery was formally born in 2018, with the very first factory in Crispano, in the province of Naples. Regardless of the restricted preliminary production capabilities, the strong market need, both in Italy and abroad, pressed Fabio to develop and develop a brand-new and bigger factory, inaugurated in 2020, after conquering some governmental obstacles.
Today Kbirr can rely on a production capability of 60,000 liters monthly, nearly tripled compared to the preliminary 24,000 liters. This crucial growth has actually permitted the business to please the growing need, both on the nationwide market and on global markets, where Kbirr has actually handled to develop itself with excellent success.
The tricks of success: Names and product packaging
Among the crucial elements of Kbirr’s success is certainly the care committed to producing the names and product packaging of its items. Fabio and his group dealt with excellent attention to this element, attempting to develop a strong bond with the Neapolitan area and its custom.
The names of the beers, such as “Natavota”, “Paliata” and “Pullicenhell”, frequently occur spontaneously, through a procedure of experimentation and showing the group. These names, highly connected to the Neapolitan identity, have actually likewise delighted in excellent success abroad, exciting the interest of customers and motivating them to find the history and significance behind each label.
Similarly, the attention to product packaging and labels, with using images and signs attribute of Naples, such as Pulcinella, have actually added to making Kbirr an identifiable and valued brand name on a global level.
From beer to dining establishment: The growth of Kbirr
In addition to the production and circulation of beer, Fabio Ditto chose to broaden the Kbirr organization by opening Casa Kbirr, with the objective of boosting the Neapolitan cooking custom, integrating the normal meals of the city, such as the Genoese, the ragù and the fruits of sea, to Kbirr craft beers.
Regardless of the preliminary problem in producing this brand-new truth, after 4 years Fabio can state that the outcomes are extremely favorable. Consumers value the deal of a really Neapolitan item, in which beer ends up being an aspect of improvement and mix of conventional food.
Aiming to the future: Quality and internationalization
While Fabio has actually shelved, a minimum of for the minute, the concept of broadening “Casa Che” through a franchising design, the primary focus is presently on reinforcing Kbirr’s production and quality. The business has actually equipped itself with brand-new microbiology labs and an isobaric bottling line, in order to ensure the freshness and stability of the item even throughout circulation and sale in remote markets.
Moreover, Fabio is personally associated with covering global markets, especially in Japan, Thailand, Switzerland and Australia, where Kbirr is taking pleasure in excellent success. The goal is to combine the existence on foreign markets, constantly preserving the quality and identity of the brand name high.
In conclusion, the story of Kbirr is that of a business born from the enthusiasm and decision of Fabio Ditto, who handled to change a concept into an effective truth, efficient in developing itself not just in Italy, however likewise globally. Through attention to quality, development and the strong connection with the area, Kbirr represents an example of how craft beer can end up being an aspect of improvement and promo of the identity and culture of a city like Naples.
